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How To Start An Ecommerce Business: Amazon, Ads & SEO
Welcome to the course and instructor introduction
Welcome to the course. Please watch this video to understand what to expect (1:54)
Our strategy in the course (3:44)
Business system for Ecommerce with Shopify, Amazon, Etsy and more (11:50)
Google SEO and long-tail keywords
Introducing SEO for eCommerce (7:40)
Long-tail SEO keyword example (5:10)
Voice search SEO (5:59)
Webmaster tools to check search performance and crawling & indexing status
Setting up your Google Search Console, formerly known as Webmaster Tools (2:04)
Creating your sitemap.xml (3:46)
Troubleshooting crawling errors (1:19)
SEO definitions for beginners (3:34)
Submitting new URLs and checking for page status and indexing (1:53)
Where your pages are ranking and page/query performance (4:19)
Google Analytics introduction (9:19)
Debugging possible causes of why people might not be buying with my own example
Debugging possible causes of why people might not be buying with my own example (5:43)
Amazon and large online retailers
Creating seller accounts and uploading products to Amazon (3:57)
Introducing JungleScout (2:20)
Different ways to create and source products with pros and cons
Different ways to get products to sell and their implications (5:36)
Real-life case study of plan of how to create an Ecommerce brand
Real-life case study of a plan of how to create an Ecommerce brand (11:11)
Miscellaneous sales tactics
Scarcity to boost sales (4:53)
Review management on Amazon (and similar on other large platforms)
Section introduction (1:23)
Importance of reviews on Amazon (6:20)
If you are selling a book, what to do inside your book (6:57)
If you have a physical product (2:16)
Review management from your product listing (5:01)
Reaching out to people to leave bad reviews (2:34)
Community building overview (4:13)
Google shopping ads
Differences between regular Google Ads (formerly AdWords) and Google Merchant (2:32)
Visual difference of Google Shopping ads vs. Google Ads (formerly AdWords) (2:22)
Creating your merchant account (2:33)
More on website verification (1:33)
Creating your first data feed (1:57)
Beginning to fill out your data feed (2:36)
Filling out the product feed (2:25)
Correctly setting your title attribute (4:53)
Optimizing the description field in your product feed (2:57)
Linking your Google Ads (formerly AdWords) account (1:25)
When you have a large product feed file (2:18)
Final step - start running your ads (1:42)
Keyword exercise for Google Shopping (3:58)
Retargeting ads with Google Ads (formerly AdWords)
Google Ads (formerly AdWords) retargeting section introduction (1:01)
Setting up your Google Ads (formerly AdWords) retargeting tag code (2:00)
Setting up your audience to remarket to in Google Ads (formerly AdWords) (2:22)
Finalizing the retargeting ad so that it starts running (4:19)
Facebook ads
Facebook ads section introduction (4:57)
Setting up 2-factor authentication for security - now required by Facebook (4:43)
What is the Facebook Business Manager and why you should use it (3:16)
How to set up your Facebook page so you can run ads (1:44)
Creating an ad account in Facebook Business Manager (1:27)
Page permissions and details (4:12)
Facebook ad strategies and goals (8:09)
Setting up your Facebook business page and running Facebook ads
Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting (7:04)
Organizing my music page ads to build a fan base and grow (6:08)
How to choose the campaign type (7:14)
Page banner size (2:04)
Setting the brand image (0:56)
Where to get an unlimited number of great images to use on your page (2:06)
How to set up your Facebook page screen name (1:31)
How to set up your Facebook shop (6:03)
Facebook page "About" section (3:39)
Setting up tabs on your Facebook page (2:44)
How to add a catalog of products to your Facebook page (3:36)
Publishing your store on your Facebook page (1:59)
How to create a custom conversion event and a tracking pixel (9:21)
Showing how I created one campaign with multiple ad sets (7:50)
Narrowing your Facebook ad targeting (3:49)
Budgets for your ads (6:02)
Running an ad directly to your product catalog (6:00)
Dangerous ad targeting pitfall with a real example (3:27)
Email list and autoresponder
Introduction to email marketing and autoresponders (1:21)
Discussing MailChimp and pros and cons of other email marketing providers (1:37)
Designating a list (4:10)
Technically setting up the autoresponder in MailChimp (2:25)
Creating your first email in the autoresponder sequence of emails (9:59)
Second autoresponder email (7:58)
Example of a good B2B sales autoresponder with Helium 10 (4:11)
Third, fourth, fifth and further emails in your autoresponder (9:54)
Your lead magnet giveaway offer (1:32)
How to recruit affiliates to resell your product
Section introduction (0:41)
Your affiliate offer for recruiting affiliates to your product (1:08)
Recruiting from aggregator websites (2:02)
Case studies from recruiting affiliates (1:29)
Affiliate recruiting promotion strategies (2:30)
Affiliate program for your own website (5:09)
Social media hashtags for commerce
Two case studies of products sold in stores and commentary (5:05)
Discussing MailChimp and pros and cons of other email marketing providers
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