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Crowdfunding for Changemakers
Overview
Introduction to StartSomeGood (5:42)
Funding Social Innovation (7:14)
Understanding Crowdfunding
What is (and isn't) crowdfunding? (6:26)
Why would we crowdfund? (12:21)
Case Study: Learn to Live (3:35)
Case Study: Food Justice Truck (3:31)
Creating your Campaign
What are you raising funds for? (4:44)
Worksheet: Your Narrative
Activity: What is your pitch?
Case Study: The Rhythm Hut (2:10)
Worksheet: Tipping Point & Ultimate Goal
Setting Goals & Timing (16:49)
Worksheet: How Much Can You Raise?
Worksheet: Campaign Length
Telling your story
Why do we give? (8:24)
Basics of Storytelling (21:34)
Identifying & Targeting Your Communities (5:18)
Worksheet: Storytelling
Worksheet: Tribes
Worksheet: Connecting Stories & Tribes
Building your community
Outreach & Marketing Plan (10:24)
Activity: Who will your initial donors be?
Marketing Personas (2:19)
Example: Outreach Strategy (10:58)
Worksheet: Promo & Outreach
Case Study: Sock Monkeys Against Cancer (SMAC) (5:16)
Promo & Outreach Tips
Designing Rewards
Creating effective rewards with limited resources (5:27)
Reward Strategies (3:09)
Case Study: Galli-Galli (2:15)
Other examples of Rewards (3:30)
Worksheet: Brainstorming Rewards
Creating a Video
Video Tips & Tricks (4:06)
Worksheet: Video Storyboard
Crowdfunding Video Example: Harmoneat (2:02)
Final Advice
Designing your Campaign Page
. Examples of great crowdfunding campaigns
Lessons we've learned (2:16)
What happens after your campaign?
About StartSomeGood & Getting Started 1:26 (1:26)
Stay in touch!
BONUS Materials and Templates
Online Outreach
Offline Outreach
PR / Media Release Template
Digital Tools We Recommend
Crowdfunding Video Example: Harmoneat
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