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Do It Yourself Local SEO For The Small Business Owner
Introduction To The Course
What To Expect In This Course (0:59)
Who Am I? Why I Created This Course (3:14)
What is local SEO? (3:58)
Pricing - This Course Vs. Using An SEO Agency (2:40)
Setting Up a Simple Website for Business
Do You Build Your Own Website Or Pay Someone Else To Build It? (2:10)
Why Your Website Must Be Mobile Friendly in 2015 (1:59)
Learning Wordpress - A Simple Content Management System (3:30)
Squarespace - Simple For The "Do It Yourself" Crowd (2:41)
Setting Up Your Google+ Business Page
Introduction To Google+ For Business (1:49)
A Poor Google+ Business Page Vs. a Good Google+ Business Page (6:14)
An Example Google+ Business Page Setup (5:00)
Using Canva To Create a Header Image (1:48)
Posting on Google+ For Business (1:54)
Setting Up Your Yelp Business Page
Setting Up a Yelp Business Page (2:09)
Basic Social Media Setup
Facebook Business Page Setup (3:19)
Setting Up a LinkedIn Business Page (1:52)
Setting Up a Twitter Profile (1:49)
Run a Social Media Contest To Generate Buzz (2:00)
Creating Business Listings for Local SEO
Name, Address, and Phone Consistency For Your Business (2:55)
Building Citations (aka Business Listings) (8:42)
What are Data Aggregators? (2:43)
Tools For Building Citations, Rank Tracking & More
Check Citation Errors For Free With Moz Local (5:42)
Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More (7:19)
GeoRanker For Checking Your Rankings (1:27)
UpCity Local SEO (12:13)
Optimizing Your Website for Local SEO
Adding Name, Address, and Phone (NAP) To Your Website (3:39)
Using The "Wordpress Local SEO" Plugin For Your Site (1:45)
Local SEO Articles Worth Reading (4:45)
Content Writing
Using Yoast SEO For Wordpress (1:45)
Why Content Is So Important (5:03)
Building Content Pages For Your Services (2:43)
The Google Keyword Planner - Keyword Research (4:45)
Adding Heading Tags (1:22)
Adding an "Alt" Tag To Your Images (3:55)
Hiring a Writer for Only $5 (5:44)
Link To Other Relevant Content On Your Website (2:37)
Social Syndication
Setting Up JetPack To Post On Social Media Automatically (3:09)
Asking for Reviews From Your Customers
Why reviews are very important for your small business (4:01)
The Review Generator Handout (2:05)
Getting Links From Other Websites aka Backlinks
What Are Backlinks? (3:40)
Simple Ways To Get Backlinks for Small Businesses (1:56)
Other Business Sites To Consider Signing Up On
Thumbtack (2:23)
Angie's List & HomeAdvisor (2:26)
Where To Go From Here
Your Overwhelmed - If Your Willing To Hire Someone (2:03)
Conclusion
Wrapping Up (3:01)
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Why Content Is So Important
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