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Copywriting For Landing Page Optimization & Sales Funnels
Course introduction and warm welcome
Landing Page optimization course welcome and introduction (2:40)
Sales copywriting
Title theoretical overview (5:26)
Examples of improving the headline for a website (4:12)
Four product title examples walk-through to grab attention and boost sales (5:38)
Effective subtitle that reinforces the sales message (3:08)
Subtitle examples (6:20)
More subtitles examples (3:45)
Comparing our work to existing titles/subtitles & your exercise (2:56)
Product descriptions that work by referring the right buyer (4:55)
Product description examples (5:56)
Why are they not buying? T-shirt example (5:43)
Promo video to boost sales
How to create an effective sales video (3:09)
Sales video example (2:56)
How to get reviews and social proof to boost sales conversion
Section introduction (1:24)
Seven principles of review mastery (7:02)
Importance of reviews on Amazon (6:20)
Amazon - inside your book (6:57)
Reviews for physical, shipped products (4:26)
Getting reviews with your product listing page (4:32)
Reaching out to people to leave bad reviews (2:34)
Replying to reviews on Amazon (4:13)
Fiverr and Upwork pattern (4:08)
Yelp and Google My Business for local businesses (6:08)
Social proof
Awards (2:31)
Testimonials (5:30)
Publicity and featured-in (2:50)
Building trust with your credentials
About us to boost sales with trust (2:05)
Examples of good about us pages (5:22)
Certifications (1:29)
Building trust further
Privacy policy (3:18)
Contact and support page - customer support sells (4:01)
Money back guarantee (1:52)
Discounts and scarcity - your sales weapons
How to use discounts to boost sales (5:20)
Scarcity - learn to manufacture scarcity and get people to buy (3:08)
Example of using sales, discounts and scarcity (2:52)
Miscellaneous
Getting traffic, but not making sales? Here is how to debug this (6:28)
Conclusion
Checklist for you to follow and organize your sales (1:49)
Example of using sales, discounts and scarcity
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