Every professional designer who wants to be marketable MUST know Adobe Illustrator, the industry standard software for drawing icons, logos, and vector artwork. Vectors are the curves that you draw with Illustrator, and they can be enlarged many times over without loosing quality, unlike raster art, which uses pixels on a grid, and distorts if it gets too large. Illustrator's vector files can be exported to raster formats, like .jpg, .gif, or .png, for projects that need them, like websites. I'm Joseph Caserto, a graphic designer with over two decades of professional experience, and I've been creating vector artwork that whole time. In this course, I'll help you master the basics of drawing simple vector shapes. Once you've got those essentials down, we'll move on, and use them to help you learn more intermediate ones. You'll build a solid foundation, which you can use beyond the course, to develop your own projects that showcase your skills in this application that's critical to know if you're going to be competitive in the professional design world.
What You'll Find Inside
Joseph Caserto is an award-winning graphic artist, educator, and consultant, who is based in New York City and specializes in publication art direction and design.
Joseph earned a BFA with honors in Graphic Design from Pratt Institute, where he completed one of the first classes that covered the Mac as a design tool.
With over 20 years of professional experience, he is currently a freelance art director and designer whose clients have included Billboard, BusinessWeek, Fortune, Marie Claire, and Vibe magazines. He has won American Graphic Design Awards from GD USA magazine annually, since 2008, when he also received a Create Award.
Joseph is an active member of AIGA, Freelancers Union, Graphic Artists’ Guild, and SPD, the Society of Publication Designers. He sat on the Freelancers Union Board of Directors from 2011-13, and is on the SPD Student Outreach Committee, where he Chaired the annual Pub(lications) Crawl from 2008-12.
He has taught at The City College of New York, NYU, and Pace University.
A lifetime resident of New York State, he grew up in Ulster County, part of the State’s historic Mid-Hudson Valley, and has lived in Brooklyn since the late 1980s.
Web: josephcaserto.com
Twitter: @josephcaserto
Instagram: @josephcaserto
Facebook: facebook.com/josephcaserto