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Advanced Social Media Marketing For Long-Term Success - 2021
Social media marketing course introduction and welcome
Social media marketing course introduction and welcome (3:14)
Cool post idea to get a lot of sharing from social media for free (1:51)
Facebook marketing
Facebook marketing section introduction (1:21)
What you can expect from different promotional strategies on Facebook (4:22)
NEW! How I sell on Facebook in an effective and legitimate way (3:52)
Facebook groups vs personal pages vs business pages (5:13)
How to create the colored image box for text posts to get more engagement (8:03)
Many places and ways to get free images and gifs to use in your posts (2:08)
How to sell on Facebook using pinned posts (2:27)
Should you ask people to follow vs. share from your website? (3:56)
Marketing from your personal page (easiest Facebook marketing)
Easiest Facebook marketing: From your own personal page (2:29)
Easiest Facebook marketing: From your own personal page (2:34)
Going viral on Facebook and in general
Explaining the viral coefficient formula (2:46)
How to boost virality (3:11)
Viral coefficient calculator (2:56)
Viral coefficient calculator (3:47)
How to create a professional Facebook business page
019-FacebookPageSectionIntroduction (1:37)
020-SettingUpAFacebookBusinessPage (1:31)
021-FacebookProfileImage (0:56)
022-SettingTheAboutSectionOfFacebookPage (3:39)
023-FacebookShopsForUpload (6:03)
How to use viral memes to go viral and boost sharing
Introduction to using memes (1:07)
How to begin finding viral memes to post on your social media (3:17)
How to create your own image memes in minutes and for free (2:29)
How to create your own gifs to go viral (2:34)
Facebook live
Introduction to Facebook Live (2:22)
Going live on Facebook from your phone (0:49)
How to run your Facebook live sessions (2:52)
Facebook marketing from business page
How to set up your Facebook business page (4:24)
Hack to boost engagement in a Facebook page (3:40)
How to use different social media marketing website to get traffic
Quora marketing: How to drive traffic from Quora and build your personal brand (5:24)
Forum marketing (4:37)
LinkedIn marketing & how Facebook is the new LinkedIn (3:01)
YouTube Marketing
YouTube marketing section introduction (1:24)
How a professional marketer would approach promoting a YouTube video (5:11)
YouTube SEO introduction (4:56)
YouTube keyword research (7:05)
YouTube On-Page SEO (3:45)
Special plugin to get insights on your and competitors videos on YouTube (3:42)
How to get more views on YouTube (7:13)
Overview of my YouTube channel to give you ideas for how you can grow on YouTube (6:33)
Introducing the YouTube recommendation algorithm (4:46)
Twitter Marketing: How To Get Retweets And Maximize Social Sharing
Twitter marketing (5:36)
Branding your Twitter page like a professional (6:31)
What to do on Twitter on day 1 (7:15)
Tweet formula: How much and what types of content to tweet (6:07)
NEW! How to structure your tweets for optimal engagement (1:53)
NEW! Ideal tweet length to maximize engagement and retweet (2:48)
Cross-promoting your Twitter account with other social media accounts (2:34)
Creating pseudo-awards for virality and resharing (2:45)
Correct use of pinned posts (1:58)
How to get many people to share your work with the "tweetables" strategy (7:58)
Twitter hashtags
Using hashtags in social media posts (2:15)
Ideal number of hashtags to use in a tweet to amplify sharing & engagement (1:42)
Twitter chats - beyond just hashtags - or advanced hashtags (4:33)
See how I evaluate what role social media will play in different projects
Ideal number of hashtags to use in a tweet to amplify sharing & engagement (6:01)
Other techniques to get and amplify traffic
How to increase sales and traffic from your email signature (2:02)
Advanced: Create your own affiliate program to have many people promote you
Advanced: Create your own affiliate program to have many people promote you (5:09)
Tools
Revive Old Posts Wordpress plugin to boost pages by sharing and SEO (5:16)
Social Media Automation
Social media automation section introduction (3:32)
Social media automation tools overview (5:01)
Inside look at how I use SocialOomph (3:36)
Podcast or YouTube show - how to come up with a show concept and set it up
Show section introduction (1:14)
Goals: Revenue? branding and awareness? email list growth? sales? (4:51)
Monetization (4:23)
Topic coverage: Current vs. evergreen (4:41)
Ads introduction - basic overview since this course is about free strategies
Ads overview: Facebook vs. LinkedIn vs. YouTube vs. Google Ads (12:04)
How to create free infographics to make more engaging social and blog posts
How to make a Canva account (0:52)
How to create your infographic so you can make more attractive posts (3:30)
Social media marketing calendar
Section introduction - creating a social media marketing calendar and beyond (1:46)
How to get the pretty social media marketing calendar for your own use (3:10)
Branding vs. sales, long-term vs. short-term (5:34)
Overview of potential goals and strategies (3:09)
Social media marketing calendar (12:21)
Giving each day a pre-planned theme (5:33)
Once you have a calendar, steps to ease into outsourcing & prerequisites (3:50)
Automation vs. outsourcing vs. being present vs. all of the above (3:51)
How long each type of posting takes (3:46)
What you can outsource and automate
Photo/image creation (3:24)
Video editing: b-roll, music (3:59)
Video is also a blog post transcribed and edited (2:11)
Optimize text content creation with transcription services (4:21)
Topic coverage: Current vs. evergreen
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