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Digital Measurement
Digital Measurement & Analytics 100: Foundations
Digital Measurement-Introduction (2:08)
Digital Measurement- The Challenge Of Digital Measurement (13:14)
Digital Measurement- Setup For Success- Strategy (9:00)
Digital Measurement- Why Are We Obsessed With Measuring Digital (4:04)
Digital Measurement & Analytics 200: KPIs, Benchmarks and Value
Digital Measurement- What Is A KPI (3:10)
Digital Measurement- KPI vs. Measurement-Metric (3:45)
Digital Measurement- Working With KPIs (6:38)
Digital Measurement-How To Set KPIs (2:57)
Digital Measurement- What Makes A Good KPI (3:35)
Digital Measurement- The Three Types of KPIs You Need (5:43)
Digital Measurement- Looking Beyond KPIs (7:45)
Digital Measurement- Setting Benchmarks (11:40)
Digital Measurement & Analytics 300: Attribution Modeling
Digital Measurement- Assigning Value- Attribution Models (1:51)
Digital Measurement- Why Attribution Modeling (2:42)
Digital Measurement- Attribution Methods (4:30)
Digital Measurement- Standard Attribution Models (2:40)
Digital Measurement- Single Touch- First Touch Attribution Model (1:53)
Digital Measurement- Single Touch- Last Touch Attribution Model (1:52)
Digital Measurement- Multi Touch- U-Shaped Attribution Model (1:19)
Digital Measurement- Multi Touch- Even Weight Attribution Model (3:03)
Digital Measurement- Multi Touch- W-Shaped Attribution Model (2:24)
Digital Measurement- Multi Touch- Time Decay Attribution Model (1:41)
Digital Measurement- Attribution Model Example (1:38)
Digital Measurement- Choosing an Attribution Model (4:13)
Digital Measurement & Analytics 400: Reporting, Analytics and ROI
Digital Measurement- Tips for Reporting (4:26)
Digital Measurement- Analysis (3:38)
Digital Measurement- What, So What, Now What (9:10)
Digital Measurement- Return On Investment (ROI) (4:24)
Digital Measurement- Why ROI (1:43)
Digital Measurement- ROI- How Many Sales Did This Drive (3:35)
Digital Measurement- ROI Complexity- How to Measure the Value of a Coupon (3:36)
Digital Measurement- Why Is It Difficult To Calculate ROI (2:12)
Digital Measurement- “Back of the Envelope” Math vs. ROI (7:34)
Digital Measurement- How to Improve ROI (3:46)
Digital Measurement-Steps to Effective Measurement (2:56)
How to Create a Dashboard with Google Data Studio (7:02)
Digital Measurement- ROI Complexity- How to Measure the Value of a Coupon
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