The Lean Start-up by Eric Ries

Entrepreneurship: How To Start A Business From Business Idea

Course Introduction: What this first to understand what you get from the course

How this entrepreneurship course is structured and the steps for your business (2:43)
Correct entrepreneurship mindset (4:19)

How to get feedback on your business ideas and make them better than ever

How to get feedback on business ideas & how to get expert feedback (6:40)
Paid options to get business idea feedback (4:34)
Validating business ideas by starting small and testing them in the market (5:23)

Common business ideas questions and issues

Five types of different business risk you must be aware of (4:39)
What to do if you have too many ideas (5:05)
Client case study: Choosing an influencer niche and monetizing it (5:20)
Different kinds of business ideas & what you must be aware of with each (5:26)
Top reasons businesses fail & how to decrease chance of failure (3:51)

Productivity and emotional intelligence to make you a better entrepreneur

EXERCISE and brief introduction to emotional intelligence, productivity (4:05)
50 productivity skills that will help you for the rest of your career (6:51)
Five productivity tips to boost quality and quantity of your work (6:28)
Your brain and business - which parts of the brain work then (1:39)
The Marshmallow test - Stanford study of the best predictor of future success (6:28)
Think how Jeff Bezos and Mark Zuckerberg think (1:39)

Should you follow your passion?

How to protect intellectual property

How to protect business ideas and your company's intellectual property (4:17)
How to protect your business by creating a moat around it (5:21)
For first-time entrepreneurs: More on moats, barriers, being first-to-market (6:11)

How to write a business plan

Business planning section introduction (1:56)
What is a business plan (7:21)
How long should a business plan be? (3:24)
The executive summary of a business plan (2:35)
The product section of a business plan (3:19)
Product mistake (3:58)
Product considerations for the real world (3:19)
The stage of your business (1:48)
Your market size section of the business plan (9:44)
Example of writing the target market and market size part of the business plan (5:48)
The marketing plan of your business plan (5:59)
Your business competition (6:15)
Your revenue streams (7:08)
Pricing and customer lifetime value (LTV) (4:59)
Your founding or management team (6:32)
Your business unit economics (2:55)
S.W.O.T analysis (3:57)
S.W.O.T example (2:22)

Business plan financials

The cash flow statement (5:15)
How to calculate the gross profit, net profit and the bottom line (4:14)
How to calculate your company profit margin (2:45)
Example of calculating profit and margin (2:14)
Balance sheet introduction (3:59)

Promotion and marketing strategy for your business

Marketing plan section introduction (2:08)
Basic marketing plan for an Ecommerce product (4:47)
Local business marketing plan example (5:32)
Agency or services (marketing, web development, design) company marketing plan (5:34)
Marketing plan for a blog or YouTube or podcast or influencer or coach (3:18)
Marketing plan for a platform or big website domination (3:04)
Marketing plan for a platform or big website domination (5:03)
B2B company marketing plan (4:16)

How to raise money to start your business

Fundraising section introduction (2:20)
How much money you need to raise (4:24)
WORKSHEET: New business expenses and calculating how much you need to raise (3:25)
WORKSHEET: Existing business expenses and calculating how much to raise (3:43)
Fundraising paths worksheet (1:45)
Bootstrapping your business (4:24)
Raising money from loans (3:43)
Raising money from grants (2:20)
Raising money from investors (7:48)
Raising money from donations and crowdfunding (7:57)
Earning money from your own revenue (3:25)
Creative fundraising: Host events & workshops or selling educational products (3:43)

Business Registration

Bringing your idea into reality (business name, brand, website, etc)

NEW! 3 ways to do a great product launch (4:48)
How to choose a great website domain name (8:25)
How to choose a great business name (5:57)
How to set up your website quickly, cheaply, professionally, and on your own (4:05)

Advanced: Business systems

For non-technical entrepreneurs starting technical businesses

Timeless entrepreneurship books and their important takeaways

Section introduction on entrepreneurship books (1:57)
Think And Grow Rich By Napoleon Hill (15:06)
Michael E. Gerber's E-Myth Revisited (4:04)
Outliers by Malcolm Gladwell (2:58)
The 4 Steps To The Epiphany by Steve Blank (3:46)
The Lean Start-up by Eric Ries (3:46)

Productivity apps for entrepreneurs to help you work better

Trello for project management and organization for entrepreneurs (optional)

How to get business ideas

Getting business ideas - section introduction (1:56)
WORKSHEET: Picking an industry and getting started with business idea generation (2:39)
Identify your business goals (3:16)
Combining Industry and goals for unique & personalized business idea beginnings (5:04)
Adding demographics and psychographics to your idea (6:39)
TEMPLATE: Pitch your business ideas to investors or during conversation (5:23)
Bigger checklist: 18-item business idea checklist (4:22)
EXERCISE and WORKSHEET: Get unique and creative business ideas (6:51)
Let's compare results from previous exercise - if yours are different, tell me (3:29)
How to come up with physical product ideas (4:38)
Case study of one of my own ideas I tried that failed (5:28)

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