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Facebook Ads: Business Manager And Facebook Ads Retargeting
Facebook ads course introduction
Facebook ads course introduction and welcome - please watch this first (1:31)
Business manager basics
What is the Facebook Business Manager and why you should use it (0:47)
Difference between Facebook Studio and Facebook Business Manager (2:29)
Setting up 2-factor authentication for security - now required by Facebook (3:24)
Adding a page to our Facebook Business Manager account (4:10)
Creating an ad account in Facebook Business Manager (1:40)
Page permission and details (3:14)
Facebook ad strategies and goals (0:50)
Setting up business page
Page banner size (1:42)
Setting the brand image (4:55)
Where to get an unlimited number of great images to use on your page (3:58)
How to set up your Facebook page screen name (2:23)
Facebook page call to action button and about section (1:49)
Setting up tabs on your Facebook page (1:04)
Starting to run Facebooks ads from your Facebook page
Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting (2:28)
Organizing my music page ads to build a fan base and grow (6:08)
Publishing your store on your Facebook page (1:59)
How to create a custom conversion event and a tracking pixel (9:21)
Showing how I created one campaign with multiple ad sets (7:50)
Narrowing your Facebook ad targeting (3:49)
Running an ad directly to your product catalog (6:00)
Budgets for your ads (6:02)
Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting
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