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Guerrilla Marketing School
Introduction
Introduction (1:13)
Guerrilla Marketing Through the Ages - a quick romp through history (6:31)
Case Studies (13:02)
Ingredients of a Guerrilla Marketing Idea (5:06)
Exploring The Creative Process (4:03)
Briefing 1: The Blank Sheet (2:25)
Briefing 2: Launching Your Fictional Product (3:00)
Extra: When it doesn't go to plan.... (4:14)
The GMS Rough Guide to Brainstorming
9 Steps for Successful Brainstorming PDF download
Onsite Workshop Overview PDF
Briefing 2: Launching Your Fictional Product
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