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How to Design Engaging User Experiences (UX)
Introduction
What will be covered in this course? (0:49)
What is User Experience Design? (0:57)
Why is UX Important? (0:57)
Components of a good digital user experience
What are the components of a good digital experience? (2:34)
CLARITY: Making people understand (15:36)
EMOTIONAL CONNECTION: Getting people interested (4:39)
ENGAGEMENT: Making people take action for the first time (11:48)
USABILITY & VALUE-ADD: Making people come back (11:29)
INDISPENSABILITY: Making people passionate about your product or service (4:15)
Wrapping up
Measuring performance of a good UX (3:20)
Summing up (1:36)
UX Hands-on: turning an idea into a product sketch
Overview (0:40)
Introducing the case study (1:17)
Visualizing the users (“creating the personas”) (4:27)
Identifying the user tasks (3:34)
Prioritizing the user tasks (2:14)
Brainstorming the features (2:17)
Product sketching (2:23)
Summing up (3:02)
ENGAGEMENT: Making people take action for the first time
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