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How To Get Customers To Spend More With Your Business
Course introduction and a WARM WELCOME TO THE COURSE
WARM WELCOME TO YOU & Course introduction (2:37)
Increasing customer spending and lifetime value
Why it is important to increase customer retention (5:44)
Strategies to boost LTV in many ways with many examples (8:38)
Benefits of raising LTV if you plan or want to run ads (2:01)
Business planning for LTV
Example of planning for LTV that can start even in the business planning stage (6:55)
How to design your business for long-term engagement & regular spending (4:40)
Case study of taking an idea and finding additional revenue streams
Client case study: Choosing an influencer niche and monetizing it (6:37)
Inspiring buying emotions through copywriting
Section introduction - inspire positive buying emotions like excitement (3:23)
What is AIDA (3:53)
Sales copywriting to increase sales conversion of your book (7:52)
Example of my own copywriting for book description and title & what's important (7:26)
My book description re-written and improved (6:25)
Emotional intelligence when selling
What is empathy (4:08)
How I use empathy and emotional intelligence in sales (6:30)
Free consultations
Should you do free consultations? (4:20)
The Freemium business model
Use elements of the Freemium business model when you can (3:30)
Scarcity and discounting to boost sales
Charging premium prices and then offering a discount that ends soon - scarcity (3:15)
Student Q&A
Answering a question about starting low margin businesses (2:55)
Three ways to get potential and past buyers to come back and buy
Three ways to get your potential and past buyers to come back and buy (3:26)
Sales copywriting to increase sales conversion of your book
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