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How To Start Your Own Digital Marketing Agency
Introduction To The Course
What To Expect From This Course (2:06)
Learning SEO (2:07)
Building a Simple Agency Website
Should You Focus On a Specific Niche & Service Offering? (4:33)
Getting Creative With Your Agency Name (2:15)
Registering a Domain (1:15)
Web Hosting (2:52)
Setting Up Your Website With Wordpress (1:37)
Creating a Professional Email Address (1:52)
Recommended Themes & Plugins (2:25)
Website Graphics & Business Cards (2:29)
Walking You Through My Niche Focused Agency Website (4:12)
Offering Web Design & SEO? (2:55)
Setting Up Your New Business
Starting Your Own Company (1:53)
Registering an LLC (1:45)
Setting Up Your Business On Google+ & Yelp (2:50)
Why Having a Partner Will Help Grow Your Agency (4:24)
How To Acquire New Clients
Introduction To Getting Clients For Your Agency (1:11)
Video & Photo Tools (3:10)
Creating Valuable Website & Local SEO Analysis Videos For Potential Clients (5:34)
Prospecting Strategy #1 - Hot Lead Finder (6:47)
Prospecting Strategy #2 - Finding Businesses That Already Spend Money (9:18)
Prospecting Strategy #3 - Using LinkedIn To Approach Prospects (13:57)
Prospecting Strategy Bonus: LinkedIn Auto Client Method (8:31)
Using Moz Local (6:18)
An Example Prospect Video That Landed Me a $750/month Client (8:10)
An Example Prospect Video That Landed Me a $500 Website Design Client (5:50)
Template Emails For Contacting Potential Clients (1:28)
Following Up With a Cold Call (7:59)
Cold Call Tactic - Offering To Setup The Google+ Business Page (2:31)
Offering To Meet Clients In Person (2:59)
*Added Feb 2016* Using Maps Prospector To Find Unclaimed Listings (7:27)
*Added Feb 2016* Sidekick For Email Prospecting (3:23)
CRM Lead Tools & Automation
Setting Up a Lead System In Nutshell (5:01)
Getting Started With Nutshell (4:23)
Integrating WuFoo Forms with Nutshell (2:03)
Using Google Drive as a CRM (3:18)
SEO Tools I Use
SEO Powersuite (4:18)
LongTail Pro Keyword Research (3:55)
UpCity Local SEO (12:13)
Brightlocal
GeoRanker For Checking Your Rankings
SEMRush
Outsourcing SEO & Becoming The Middle Man
Pricing Your Services Higher (6:54)
Finding Whitelabel SEO Providers (3:49)
Should I Outsource Or Do The Work Myself? (5:54)
Marketer's Center for Citations and Links *Added Feb 2016 (3:49)
Bartering Services (3:50)
SourceMarket for SEO Services *Added Feb 2016 (2:46)
Closing Sales & Working With Existing Clients
Providing Clients With a Proposal For SEO (5:22)
Contracts For Your Work (2:41)
How To Invoice Clients (2:54)
Creating Case Studies After Getting Positive Results For Clients (2:15)
Conclusion & Focusing On Staying Consistent
Staying Focused On Your Business (7:13)
Interview with An Agency Owner
Interview with Rahul of CustomCreatives.com (30:40)
Bonus: Learning From an Agency Generating Over 1 Million Dollars Per Year
Bonus *Added February 2016* Introduction To This Section (1:52)
Different Levels Of Success: Some Background On My Past Year In SEO (13:06)
Awarded Top 1.5% of all Adwords Agencies By Google (2:38)
Roles Within The Company (3:21)
Additional Tools
Sales Genie (4:10)
Teamwork (4:01)
Leadpages & Thrive Themes (2:19)
Unbounce (2:55)
Ahrefs (3:52)
iWriter (2:30)
CallRail (4:07)
Social Media Auto Posting: JetPack & Buffer (5:47)
Infinite WP - Website Management (2:00)
Working on SEO Tasks
Keeping It Simple - Blogging | Local SEO | Communication (3:25)
Local SEO - Working With Local Business Clients (2:16)
Mini Course - Google My Business Optimization
Upcoming Mini Courses (2:11)
Why Having Google My Business is Critical For Every Local Business (3:31)
Intro to Google My Business (3:28)
An Example Google My Business Page Setup (1:16)
Setting Your Service Distance & Address (2:52)
Selecting The Best Business Category (3:02)
Creating a Good Introduction For Your Page (1:42)
Tagging Photos Inside Of Google My Business or Using Picasa (5:47)
Bulk Tagging Photos With a Location (3:04)
Organizing Photos From Clients (1:31)
Viewing Insights About Your Business (3:42)
A Completed Google My Business Profile - Getting to 100% (3:20)
Why Reviews Are So Important (4:49)
Responding To Reviews (3:02)
Grade.us (3:37)
The Review Handout Generator (2:09)
Mini Course - SEO Audits
Creating Zero Issue Audit Reports - Introduction (1:36)
Why is an SEO audit important? (4:16)
Introduction To SEO Powersuite's Website Auditor (5:11)
Running Your Audit Scan (11:23)
My Website Auditor (3:32)
Running Advanced Audits With Screaming Frog (7:04)
SEMRush Website Auditor (4:00)
Yoast SEO For Wordpress (4:00)
Bulk Editing Title & Meta Tags (5:59)
Fixing Alt Tags - Media Library Extended (3:11)
SEO Enforcer Plugin (3:28)
Working With Clients
Onboarding Your Clients (2:37)
The Typical Types Of Clients You Will Find (5:03)
Scheduling Bi-weekly or Monthly Calls (1:25)
Taking Notes & Being Hands Free (3:23)
Organization For Next Steps, Scheduled Calls & More (3:07)
The Importance Of Regular Communication (3:49)
The Mentality Between Getting a $300 Client vs. a $1000 Client (12:06)
The Big Takeaways
Don't Over Complicate Things (3:30)
Not Everyone Is An Expert At Everything (4:56)
Working With a Team (2:25)
Working With a Team (7:37)
Work For Yourself Or Working For Someone Else? (7:13)
Conclusion To This Bonus Section (0:48)
Should You Focus On a Specific Niche & Service Offering?
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