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Idea to Launch: create, validate, & demo your idea in 2 days
Introduction
Course Overview (2:24)
First thing to do (1:25)
Your most important tool - the scratchpad (2:08)
ACTIVITY: Idea lister builder (3:35)
WORKSHEET: Idea lister builder
RESOURCES: recording ideas
Laying the groundwork
Intro to Section 2 (2:55)
The idea equation (10:12)
Areas to isolate and target (10:11)
5 types of innovation (15:14)
Recap of Idea dynamics (8:04)
Section 2 review material
Making it fit
Intro to Section 3 (1:48)
The Fit quadrant: Hobbies & Passions (9:28)
The Fit quadrant: Skills & Experiences (6:37)
ACTIVITY: Hobbies, Passions, Skills & Experiences (2:30)
WORKSHEET: Hobbies, Passions, Skills & Experiences
ACTIVITY: List out your goals (5:47)
WORKSHEET: List out your goals
The 3 business types: Pick yours (13:32)
How good does my idea have to be? (9:59)
The Eureka myth (9:48)
Section 3 review material
Ways of coming up with ideas
Problem based business ideas (14:56)
Wouldn't it be great if (6:52)
Imagine the future (6:41)
Essential reading for those focusing on startups
Reverse imagination (5:28)
The Fit generator (6:41)
Cater to power users (11:10)
Reposition Good / Fast / Cheap (8:54)
Section 4 review material
Business models
A comprehensive list of online business models & who uses them
Saas: Software as a Service (12:56)
Subscriptions & Memberships
The sharing economy (7:52)
Marketplaces (8:00)
On Demand (4:08)
DTC: Direct to Consumer (5:44)
Section 5 review material
Evaluate and test
Intro to Section 6 (1:45)
Matching fit
Sustainability
Path to validation (8:38)
Section 6 review material
Idea advice
The value of ideas
Red oceans & Blue oceans
Avoid threshold problems (4:52)
Section 7 review material
Establishing the problem
"Getting your priorities straight" (Worksheet)
The idea validation framework
The idea we're going to use as an example (3:19)
Customer segmentation (14:08)
Running a qualitative analysis offline
3 practice ideas (Worksheet)
Section 8 review material
Scope out the competition
Search techniques for finding competitors (13:36)
Running a competition analysis (16:49)
Finding competitors (Worksheet)
Section 9 review material
Getting your first customer feedback
Email validation (12:42)
Forum validation (18:43)
Recap your results (Worksheet)
Section 10 review material
Creating your pitch experiment
Setting up a launchrock page (18:06)
Using UnBounce for more in depth analysis (11:45)
Making the Unbounce page fit your idea (13:48)
Adding conversion goals + dynamic text (7:30)
Setting up A/B tests for your Unbounce page (17:01)
Adding a payment button to your page (11:06)
Extra: Using a payment button in email (5:12)
Extra: Using templates for extra wow (13:31)
Extra: Getting a logo for $5 (6:51)
Extra: Getting domain names (10:05)
Bad landing page analysis (Worksheet)
Section 11 review material
Testing your idea in the wild
Google (16:27)
Facebook (15:53)
Getting free coupons for Google ($75), Facebook ($50), Bing ($50) (7:09)
Section 12 review material
Evaluating results
Looking over the results (6:20)
What to do with emails IMMEDIATELY (1:52)
To repeat or not (6:40)
Section 13 review material
Introduction to Prototyping
Terminology A-Z (12:02)
What is a wireframe? What is a prototype? (6:25)
High fidelity and low fidelity (6:40)
Understanding why we use wireframes and prototypes (10:04)
Important things to understand beforehand (4:45)
Following the construction path (18:28)
Section 14 review material
Coming up with details
Coming up with strategy (11:27)
Coming up with scope of our project (18:25)
Section 15 review material
Building our low fidelity version
Getting started with Pidoco (10:27)
Getting used to the features in Pidoco (11:43)
Creating a quick sitemap upfront (14:42)
The site elements to start with (5:39)
Using templates (2:32)
Handling images in Pidoco (9:54)
Adding and controlling Layers in Pidoco (8:09)
Annotate everything (10:45)
Alternative: Using Balsamiq part 1 (19:50)
Alternative: Using Balsamiq part 2 (3:32)
An example project created in Balsamiq (3:20)
Creating the low fidelity version of the Happy Hour app
Section 16 review material
Creating an interactive prototype
Getting it designed and polished (10:09)
Why I don't use HTML/CSS (2:43)
Introducing M.A.P.
Adding interactivity to your prototype
Collaborators & reviewers (12:52)
Creating the tablet version (9:58)
Section 17 review material
Prototyping and beyond
What's next? (3:21)
Section 18 review material
The idea equation
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