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Idea Validation | From idea to paying customer in 1 day
Welcome to the course
Meet Evan
Course Overview (5:01)
The first thing to do
"Getting your priorities straight" (Worksheet)
Section 1 review material
Establishing the problem
The idea validation framework
The idea we are going to use as an example (3:19)
Customer Segmentation (14:08)
Running a Qualitative analysis offline (14:59)
3 practice ideas (Worksheet)
Section 2 - Lean validation, key terms, & more
Section 2 review material
Scope out the competition
Search techniques for finding competitors (13:37)
Running a competition analysis (16:50)
Finding competitors (Worksheet)
Section 3 Quiz - Competitors
Section 3 review material
Getting your first customer feedback
5 Second test (16:01)
Proved.co method (8:37)
Email Validation (12:29)
Forum Validation (12:53)
Resources: 8 free Forums & Groups to use for feedback
Recap your results (Worksheet)
Section 4 Quiz
Section 4 review material
Creating your pitch experiment
Setting up a launchrock page (18:06)
Using UnBounce for more in depth analysis (11:45)
Making the Unbounce page fit your idea (13:48)
Adding conversion goals + dynamic text (7:30)
Setting up A/B tests for your Unbounce page (17:01)
Adding a payment button to your page (11:06)
Extra: Using a payment button in email (5:13)
Extra: Using templates for extra wow (13:33)
Extra: Getting a logo for free (8:03)
Extra: Getting a better logo for $5 (6:53)
Extra: Getting domain names (10:01)
Bad landing page analysis (Worksheet)
Section 5 Quiz
Section 5 review material
Testing your idea in the wild
Google (16:22)
Facebook (15:39)
RESOURCES: Further reading on Facebook ads and "interest targeting"
Getting free coupons for Google ($75), Facebook ($50), Bing ($50) (7:04)
RESOURCES: "Conversion scent" and how it can ruin your experiment
Section 6 review material
Evaluating Results
Looking over the results (6:22)
What to do with emails IMMEDIATELY (2:02)
To repeat or not (6:40)
Coupon to continue your journey (2:43)
Section 7 review material
Follow along section - videoinabox.co
How this section works (1:51)
The idea is born (3:40)
Read me - About this section
Section 8 review material
Feedback section
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