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Inbound Marketing: Content Marketing, KPI & Google Analytics
Inbound marketing course introduction
Inbound marketing course introduction (1:50)
Definition of inbound marketing and types of content (3:59)
Types of inbound marketing and the challenge of competition (2:53)
What do your customers search? What content do they want? What to create? (8:17)
Content repurposing to maximize value of the content you create (4:16)
Danger and risks of inbound marketing (3:49)
Example of a real business and strategies to beat competition (6:58)
KPI and Google Analytics
What is KPI and examples (5:34)
Google Analytics introduction (9:19)
CAC (Customer Acquisition Cost) and LTV to make a strong profit & real example (9:00)
User navigation flow in Google Analytics (9:01)
Quality of the traffic and secondary metrics in Google Analytics (8:30)
Choosing your conversion path: Sign up through email vs. sell now? (7:31)
Why are they not buying? T-shirt example (5:43)
The stages of user warming
The flywheel of attract, engage, delight (4:52)
Example of the attract-engage-delight with a real business (5:34)
Attracting people with better headlines
Attracting with headlines (7:58)
Headline exercise (1:00)
Lifecycle of a piece of content
Lifecycle of a piece of content: goals, improvement, promotion (6:44)
Introduction to customer attraction and onboarding
KPI of SERP and conversion (3:13)
Title copywriting - theory (5:36)
Examples of improving the headline for a website (4:12)
Effective subtitle that reinforces the sales message (3:08)
Subtitle examples (6:15)
Comparing our work to existing titles/subtitles & your exercise (2:56)
Customer onboarding
Introduction to customer onboarding (8:28)
Udemy onboarding example (6:58)
Lead warming with email
Section introduction (1:13)
Difference of email autoresponder and email workflow (3:20)
My approach to copywriting (2:27)
Technically setting up the autoresponder in MailChimp (2:45)
First email of the autoresponder that can actually get your leads on a call (9:59)
Second autoresponder email (7:58)
Example of a good autoresponder with Helium 10 (4:11)
Third, fourth, fifth and further emails in your autoresponder (9:54)
Savvy extra
Quotables strategy to make customers who love your business promote it (5:46)
Advanced: create an affiliate program for your business (5:09)
ADVANCED: Image SEO strategy for branding, sales, and SEO boost (7:19)
Lifecycle of a piece of content: goals, improvement, promotion
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