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Influencer Marketing: Hire Right Influencers & Track Results
Influencer marketing course introduction
Influencer marketing course welcome & what to expect (2:54)
How to find influencers and reach out to them
Benefits of influencers over ads (5:03)
3 things to look for in an influencer & how to find fake ones & which are good (12:41)
How to research influencers
How to manually find influencers (4:23)
Influencer marketing tip using Twitter lists (3:57)
Email template and script to pitch influencers (4:53)
Legal agreement document, disclosures, and FTC to stop influencer abuse (4:15)
Example of disclosing influencer marketing promotion (0:48)
Influencer audience sizes (2:35)
Compensating the influencers
Influencer compensation models (7:46)
Compensation calculator for influencer marketing (2:17)
Influencer platforms
Tapinfluence (1:52)
Linqia (1:36)
Traackr (1:31)
Upfluence (1:30)
Popular Pays (1:20)
Getting tracking links
Dissecting the Amazon URL to understand how to use it to our SEO advantage (5:09)
Importance of tracking Amazon links for off Amazon promotion & common error (5:34)
Introducing link shortening specifically for Amazon with Pixelfy (4:06)
Starting to use Pixelfy by creating a campaign (1:27)
Explaining the Pixelfy tracking codes (2:20)
Integrating Pixelfy with Twitter ads (3:24)
Showing initial link tracking analytics (0:54)
More powerful URLs you can use with Pixelfy (2:36)
How to get a discount on Pixelfy (1:09)
Sign up to be an Amazon affiliate to get extra revenue from your promotions (3:57)
Another free option for URL tracking (2:13)
How to recruit influencers and affiliates via ClickBank
Section introduction (2:05)
Facebook ads and retargeting for influencer marketing
Introduction to running basic and retargeting ads (3:16)
Setting up 2-factor authentication for security - now required by Facebook (1:48)
Adding a page to our Facebook Business Manager account (1:34)
Creating an ad account in Facebook Business Manager (2:46)
Page banner size (2:04)
Where to get an unlimited number of great images to use on your page (2:06)
Narrowing your Facebook ad targeting (13:54)
Google ads and retargeting
Explaining ad campaigns, ad sets, and individual ads (3:38)
Introducing Google Ads bidding options (3:37)
Setting up the Google Pixel (5:00)
Creating a retargeting campaign based on your custom audience (3:10)
Connecting Google Ads to Google Analytics (1:45)
Dissecting the Amazon URL to understand how to use it to our SEO advantage
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