Marketing strategies overview so you can fit each into your B2B sales

B2B Lead Generation + B2B Sales With LinkedIn, Cold Email

B2B sales and lead generation course welcome and what to expect

B2B sales and lead generation course welcome and what to expect (3:21)
Marketing strategies overview so you can fit each into your B2B sales plan (5:59)

D7 tool for lead generation and B2B sales

D7LeadFinder lead generation tool introduction (1:03)
D7LeadFinder results (3:31)
How to approach your first potential client in a professional way (4:25)
Example of a highly-effective email pitch you can write (6:40)
Email follow up sequence (1:24)
What types of businesses are best as clients or have been impacted by Covid (2:02)
Email, direct message, or phone call (2:44)

LinkedIn outreach for lead generation and B2B sales

Problem with cold LinkedIn outreach as experienced by people you are selling to (4:22)
Cold pitch approach and lead generation script that gets engagement (8:20)
Treating your cold leads long-term to warm them up (3:14)
Options for LinkedIn messaging marketing automation tools (4:16)
LinkedIn connection message template to immediately compel and interest people (5:36)
LinkedIn lead generation welcome message template (6:34)
FindThatLead lead generation browser extension for LinkedIn to get emails (5:40)
Using social media to find freelancing work through hashtags (3:00)

SELLING TO LARGE COMPANIES & ORGANIZATIONS - How to write a business proposal

Business proposal section introduction (1:34)
Choosing a nice business proposal template (2:34)
Opening slide of a business proposal (5:35)
Table of contents slide (2:02)
Executive summary of a business proposal of a $500k/year business (6:26)
Advanced: Editing using emotional intelligence and understanding of your reader (9:07)
Putting a lot of text on a proposal presentation page (3:33)
Solution section and project schedule (3:16)
Researching your target reader for better and more targeted writing (3:51)
Writing the full solution part of the business proposal (6:56)
Team section of the business proposal (1:25)
Pricing slide of a business proposal (1:57)
Contact information of your proposal (1:12)

Setting up your business and product page on LinkedIn

Creating a professional LinkedIn profile that you sell and promote from

LinkedIn as your reputation management on online resume (1:34)
Professionally branding your 2 LinkedIn images (3:27)
Managing your website listing on your contacts details (2:33)
Updating your byline to promote your business or brand you (1:13)
How to create a nice summary for your LinkedIn profile (5:34)
LinkedIn endorsements and recommendations (4:30)
Fast way to get recommendations (1:48)
Experience, publications, and other important sections of your LinkedIn profile (5:47)
Five hundred contacts and managing your connection requests (2:43)
Your LinkedIn feed (2:05)

Cold email and email nurturing in B2B sales

Difference of email autoresponder and email workflow (3:20)
My approach to sales copywriting (2:27)
Why we will use MailChimp (great free plan) and how to starting the setup (1:37)
Designating a list (4:10)
Technically setting up the autoresponder in MailChimp (2:25)
First email of the autoresponder that can actually get your leads on a call (9:59)
Second autoresponder email (7:58)
Example of a good B2B sales autoresponder with Helium 10 (4:11)
Third, fourth, fifth and further emails in your autoresponder (9:54)

Cold email outreach and lead nurturing via social media

Buying email lists elsewhere

Using emotional intelligence and empathy in sales

Negotiation

Using a lead-generation vetting from form to identify high-potential leads

Section introduction for creating a lead generation vetting form (1:52)
Creating a Google Docs account so we can use Google Forms for lead generation (2:35)
The project we will do with Google Forms to save time and money (4:23)
Planning our lead generation form questions to properly vet our leads (5:34)
Creating the lead generation form from a nice template (5:28)
Embedding the lead generation form on your website (4:43)
Getting and managing responses in your B2B sales process (4:18)

Facebook ads and retargeting for B2B sales

Introduction to the Facebook ads section of this B2B sales course (4:57)
Explaining the examples in the coming videos (1:18)
Setting up 2-factor authentication for security - now required by Facebook (4:43)
What is the Facebook Business Manager and why you should use it (3:16)
Adding a page to our Facebook Business Manager account (1:44)
Creating an ad account in Facebook Business Manager (1:27)
Page permissions and details (4:12)
Facebook ad strategies and goals (8:09)
Page banner size (2:04)
Setting the brand image (0:56)
Where to get an unlimited number of great images to use on your page (2:06)
How to set up your Facebook page screen name (1:31)
Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting (7:04)
Organizing my music page ads to build a fan base and grow (6:08)
How to choose the campaign type for your lead generation (7:14)
How to add a catalog of products (or B2B services) to your Facebook page (3:36)
Publishing your store on your Facebook page - this can be B2B services too (1:59)
How to create a custom conversion event and a tracking pixel (9:21)
Showing how I created one campaign with multiple lead generation ad sets (7:50)
Narrowing your Facebook ad lead generation targeting (3:49)
Budgets for your ads (6:02)
Running an ad directly to your service or product catalog (2:56)

Google Ads (formerly AdWords) and retargeting for lead generation and warming

Setting up a fresh Google Ads account for lead generation (4:11)
Ad campaigns, ad sets, and individual ads we'll use for lead generation (3:38)
Entering Google Ads expert mode (1:01)
Introducing the different Google Ads bidding (3:37)
Setting up the Google Pixel for ad retargeting and lead warming (5:00)
Creating a retargeting campaign based on your custom audience for lead warming (3:10)
Connecting Google Ads to Google Analytics to track leads in our B2B marketing (1:45)
Point about accelerated bidding option in your lead generation with ads (1:19)

Code phone calling scripts

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