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Local business marketing
Course Introduction: Watch This First To Understand What You Get From The Course
Warm welcome, introduction to the course how to get the most out of the course (2:07)
How to use the discussion to get my personal feedback for you and your business (1:17)
Pro tip how to quickly get through this course (1:55)
Marketing ideas
Overview of what local businesses are and common ways to promote them (2:43)
SEO
SEO overview (2:15)
Google Places For Business (1:22)
NEW Top SEO ranking factors from 150 industry experts (10:59)
Other local business sites (3:06)
How to get a highly converting video to rank in search results (5:48)
Tips to get your website to rank in Google search (4:09)
Social Media Marketing
Social media marketing overview (2:36)
YouTube (2:52)
How to promote your business from your personal Facebook profile (1:28)
Promoting your business from a Facebook business page (1:44)
NEW advanced Twitter marketing strategy to drive sales and branding (10:30)
NEW How to increase engagement on Facebook by using images (4:01)
Hashtag tutorial and an advanced hashtag marketing strategy (5:14)
Business card marketing & business networking
Practical example how to choose from 4,000 ready made templates (5:11)
Practical example get your business card professionally designed for just 5 (2:21)
Body language for successful networking (6:34)
Short pitch under 30 seconds (8:25)
AIDA (10:55)
How to make people WANT to take your card and be fascinated with you (6:59)
Outdoor card dispenserholder (1:23)
Flyers marketing
Why flier marketing is so effective (0:44)
Types of businesses that do best with flyers (2:04)
Practical example how to choose from 5000 ready made templates (3:47)
Practical example how to get a flier professionally designed for just5 (2:20)
4 elements of a good flier (5:43)
How to create a great offer (7:38)
How to choose a good photo (1:17)
Extraoffer details (4:58)
Adding calls to action (5:02)
Where and how you can hand out the flyers (2:18)
Other strategies
Email list (1:18)
Discount and coupon strategies (1:10)
Establishing yourself as an expert to get trust (2:00)
Events (2:23)
How to get your friends and community involved in helping your business (1:18)
How to network with business cards at networking events and other places (3:11)
Hats t shirts and other printed materials (1:38)
How to create a referral network with other businesses (3:16)
Craigslist can still get you clients (1:21)
Local business groups and communities (3:23)
How To Get Publicity
How to promote your business on the radio (2:11)
HARO (0:49)
Advertising (paid marketing)
Google AdWords (4:53)
Facebooks paid marketing (1:44)
Miscellaneous promotional tips (more coming later in 2015 and 2016)
How to increase sales and traffic from your email signature (2:12)
Quality of your work (3:49)
Further resources
Your opinion matters to me. I want to make sure you love the course (2:18)
Overview of what local businesses are and common ways to promote them
Complete and Continue