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MAKE YOUR WORDS SELL (Headline Swiss-Knife Method)
Introduction
Why Headline is the Most Important Piece in Your Marketing (5:36)
Headline as a Complete Dish and as an Elevator Pitch (7:31)
How to Maximize Your Study of this Course (4:11)
Main Course - Eight Ingredients of a Killer Headline
Ingredient 1 - The "FLR" (Finish Line Result) (13:36)
Ingredient 2 - "TEM" Triggers (4:19)
Ingredient 3 - Packaging (6:23)
Ingredient 4 - Kickers (4:00)
Ingredient 5 - Action Star (4:05)
Ingredient 6 - Security Blanket (3:31)
Ingredient 7 - The "TLI" (Trance Lead-in) (5:45)
Ingredient 8 - Poker Joker (5:57)
Super Bonuses
Hardcoding the 8 Ingredients of Your Killer Headline (...Like a Boss) (7:12)
HSKM for Sales Letter Writing (Part 1) (11:15)
HSKM for Sales Letter Writing (Part 2) (7:41)
Resources
Downloadables (Main PDF, Bonus Chapter, Wallet Sheet)
Ingredient 4 - Kickers
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