Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Marketing Introduction: basics of marketing for beginners
Introduction to marketing course introduction
Introduction to marketing course introduction Preview (2:20)
Free gift for you: need personalized feedback? I'll do it (1:39)
I want to hear from you. Please post questions and start community discussions (1:58)
Marketing fundamentals and basics
History and economic roots of marketing (3:10)
Marketing as experienced by small business owners (2:58)
Introduction to marketing with the 4 pillars of marketing (3:12)
Difference between marketing and advertising (2:29)
What is a unique value proposition, and how it helps you sell (5:00)
How to identify your target market (4:38)
How to create an ideal customer avatar Preview (2:49)
How to calculate your target market size (11:09)
What is software analytics and why you need it (3:11)
Introduction to social media marketing Preview (3:08)
Intro to content marketing (7:37)
AB testing introduction: how to improve conversion rates with AB testing (4:50)
The net promoter score (2:39)
Leveraging large platforms (2:38)
Establishing your own large media platforms vs. trying to get publicity (3:53)
Introduction to affiliate marketing (4:51)
How to build up a sales team (5:59)
The biggest secret of marketing success (6:15)
Sales funnels: how to identify, optimize, and improve your sales funnel (5:30)
Advantages of paid marketing (advertising) (6:21)
Ways to create and think about a marketing strategy (7:56)
2 ways to create a marketing plan (8:26)
Product quality is a great natural marketing tool (3:49)
How to increase sales and traffic from your email signature (2:12)
Leading thinkers and their ideas
Steve Blank and the Customer Development methodology Preview (4:49)
Eric Ries: 3 engines of growth (10:28)
Seth Godin and the Purple Cow (4:57)
SEO Introduction
Introduction to SEO Preview (11:13)
History of SEO (8:50)
SEO for new websites (3:17)
Common SEO mistakes (4:39)
NEW! Top SEO ranking factors from top experts (10:59)
NEW! How to know which SEO links are good (6:41)
Offline marketing
Offline marketing (4:53)
How to do business networking (6:43)
Selling in brick and mortar stores (3:14)
NEW! Additional promotional tips (more coming later this Fall and 2016)
NEW! Facebook marketing tip to increase engagement using images (4:01)
Conclusion
Please take a second to add a review of this course or tell me how to improve it (2:18)
Marketing as experienced by small business owners
Complete and Continue