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Pay Per Click Marketing for Small Businesses
Introduction to Adwords
Introduction (2:50)
Why Pay Per Click (6:17)
Course Outline & Section Checklists
What is Adwords? (3:52)
Creating a Google Account (1:50)
Free Adwords Dollars (1:42)
Setting Up Adwords Account (11:08)
Ad Groups and Keyword Setup (9:46)
Redeem Coupon (0:52)
Adwords Walkthrough (8:01)
Beginning Optimization
Getting More Clicks - Part 1 (4:59)
Creating New Ad Groups (4:17)
Finding New Keywords (4:41)
Using the Ad Scheduler (4:50)
Getting More Clicks - Part 2 (5:12)
Ad Extensions
Setting Up Google My Business (6:12)
Call Extensions (2:59)
Location Extensions (3:21)
Sitelinks Extension (3:43)
Callout Extensions (2:12)
Mobile Ads
Should I Be Running Mobile Ads? (3:07)
Mobile Bidding - Click to Call (3:47)
New Campaigns
Why Create a New Campaign (3:08)
Branding Campaign (8:34)
Upper Funnel Strategy (7:11)
Conquesting (8:26)
Writing Better Ads
Writing Better Ads - Part 1 (5:06)
Writing Better Ads - Part 2 (1:02)
Writing Better Ads - Part 3 (4:49)
Making Your Campaigns More Relevant
Matching Keyword to Ad to Landing Page (3:18)
Keyword Insertion - Part 1 (3:50)
Keyword Insertion - Part 2 (4:09)
Keyword Landing Page (4:42)
Quality Score (6:15)
Advanced Location Targeting
Advanced Location Settings (4:27)
City Specific Ad Groups (4:44)
Conversion Tracking
Conversion Tracking (8:16)
Conversion Tracking For Wordpress (6:53)
Call Conversion Tracking (3:57)
Confirming Conversion Tracking (2:06)
Setting Up Google Analytics & Linking to Adwords (4:52)
Match Types and Keyword Optimization
Different Match Types (8:07)
Negative Keywords (5:57)
Mining Negative Keywords (3:47)
Advanced Optimization
Changing Budgets (3:30)
Analyzing Campaign Performance (7:59)
Mining Keyword Data (7:02)
Daily Optimization (6:18)
Extras
Pausing Campaigns (3:51)
80-20 Rule (1:37)
Does Average Position Matter? (3:07)
Matching Keyword to Ad to Landing Page
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