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Retargeting PPC Ads in Google, Facebook, YouTube, and AdRoll
What is retargeting & remarketing?
Retargeting & remarketing defined. (4:27)
An existing audience is essential before running your own remarketing ads. (5:02)
Remarketing with Google AdWords
How to setup Google Analytics and link to your Google AdWords account. (5:22)
Google AdWords conversion tracking setup for any website, Wordpress, and Udemy. (5:29)
Creating a remarketing Google AdWords campaign and ad group. (8:04)
How to quickly copy remarketing campaigns in Google AdWords to split on location. (4:04)
Google AdWords $0.02 clicks with retargeting optimization for conversions. (9:07)
Finding conversions in Google AdWords Remarketing campaigns with a free offer. (6:46)
Remarketing with YouTube Ads
What you should know about YouTube retargeting before you start. (4:16)
Setting up YouTube remarketing. What you need to do first! (7:44)
Creating your first YouTube remarketing ad in Google AdWords for video. (3:33)
Splitting remarketing ads by geography. Global, US, Canada, UK, AU, NZ. (4:14)
Testing different YouTube remarketing audiences for best results. (10:02)
How to judge your ROI on your retargeted ads within YouTube. (4:44)
Step one in optimizing my YouTube remarketing video ads with Google AdWords. (5:13)
Remarketing with Facebook Ads
Facebook retargeting introduction! What you will want to know before starting! (5:35)
Setting up a Facebook pixel for tracking website visitors with Facebook ads. (6:08)
Facebook custom audiences overview. Where can you see your website visitors? (5:26)
How to create a Facebook retargeted ad using an existing post. (5:03)
Remarketing with AdRoll
What you want to know about AdRoll before you get started. (4:21)
How to install the smartpixel with AdRoll on any website and on WordPress. (1:59)
AdRoll retargeting banner ad creation for website remarketing. (5:22)
AdRoll first retarketing campaign approved! Now what? (4:08)
Course Summary
Retargeting can be awesome and takes patience to get started with! (2:16)
Retargeting & remarketing defined.
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