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Social Media Marketing - Digital Strategy Masterclass 2017
Social Media Marketing - Understanding Social Media Marketing
Promotion Video (2:53)
Introduction To The SMM Masterclass - Overall (1:21)
Introduction To The SSM Section (0:53)
Social Media Marketing Monster (2:40)
Free Vs Paid (3:41)
What Is Marketing (10:14)
What Is Media (4:03)
What Is Social (7:04)
Local Vs International (3:09)
Activities Mod (1:19)
Social Media Marketing - Marketing As A Business Priority
Introduction To Marketing As A Business Priority (0:46)
The Marketing Company (4:16)
Feast Ad Famine (2:43)
Continuous Marketing (4:16)
The 80 20 principle (4:08)
Sales And Marketing (5:09)
Activities To Complete (1:12)
Social Media Marketing - The Buyer Journey
Introduction To Understanding The buyer Journey (0:42)
Meet Bob (14:27)
The Seven Step To Marriage (5:55)
The Buyer Journey AIDA (3:37)
Attention Content (2:03)
Interest Content (7:05)
Desire (3:44)
Action Content (4:19)
Activities To Complete (1:25)
Social Media Marketing - Social Media Marketing And SEO
Introduction To Social Media Marketing & SEO (0:45)
The Truth About Social Signals (10:10)
The Problem With New Websites (7:03)
The Snowball Effect (4:15)
The Great Deception (3:38)
Your Website As Your Data Center (8:41)
Activities To Complete (1:12)
Social Media Marketing - Social Media Marketing Platforms
Introduction Social Media Platforms (0:51)
Finding Bob (2:37)
What Platform Should I Use (3:54)
Business Or Personal Branding (8:18)
Social Branding Tips (3:14)
invest In Your Logo (2:31)
Creating Your Social Media Marketing Biography (4:21)
House Keeping (4:04)
Activities To Complete (1:08)
Social Media Marketing - Posting On Social Media Platforms
Introduction To Posting On Social Media Platforms (0:28)
The Golden Rules (2:39)
Curation Vs Creation Of Content (4:19)
What types of content should I create (4:33)
Written Content (1:27)
Photography Content (6:42)
Infographics Content (3:39)
Video Content (5:17)
Podcast Content (3:34)
Automation Best Practices (4:22)
Activities To Complete (1:03)
Social Media Marketing - Social Media Posting Ideas
Introduction To Social Media Posting Ideas (0:40)
Where Do I Get Posting Ideas From (2:03)
Stupid Questions (3:50)
Conversations (2:58)
Stories - The Power Of Narrative (6:11)
Industry News (2:54)
Content Capture Systems (2:44)
Respecting Your Audience (3:09)
Activities To Complete (0:51)
Social Media Marketing - Creating A Social Media Marketing Post
Introduction To Creating A Social Media Marketing Post (0:38)
Take Them To The Movies (2:09)
Headlines (3:32)
Body Text (5:36)
Using Images (6:15)
Video Posts (7:25)
Quizzes And Polls (1:33)
Links (2:26)
Hashtags (2:48)
Activities To Complete (0:58)
Social Media Marketing - Community Based Marketing
Introduction To Community Based Marketing (0:41)
The Best Kept Secret (2:57)
Choosing A Niche For Your Community (3:57)
Choosing A Platform For Your Community (5:14)
Gate Keepers (4:04)
Community Rules (3:52)
Shared Ownership (4:16)
Structuring Your Community (1:24)
Visiting Other Communities (2:50)
Activities To Complete (0:49)
Social Media Marketing - Building A Social Media And Content Marketing Plan
Introduction To Building A Social Media Marketing Plan (0:36)
Why You Need A Plan (2:06)
Your Social Media Schedule (3:01)
Your Content Calendar (4:21)
Setting Realistic Time Frames (2:42)
Responsibilities And Roles (3:00)
SMART Goals For Your Marketing (8:01)
Profile Image - Creating Your Social Media Profile Image
Introduction (0:28)
Equipment Needed (7:00)
Understanding Your Camera (5:48)
Profile Image - Lighting And Posing Your Subject
Off Set Lighting (8:09)
Front Lit Lighting (6:59)
Setting The Exposure (4:18)
Posing The Face (11:02)
Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone
Finishing Your Male Portrait (6:42)
Editing A Male Portrait (10:26)
Editing A Female Portrait (11:59)
Blogging - Copywriting For Blogs And Articles
Introduction To Blogging & Copywriting (0:25)
Identifying Your Niche Audience (7:07)
Finding Your Style As A Writer (10:50)
Preparation - Ideas For Your Blogs And Articles (10:10)
Page Setup And Formatting (5:50)
Links And Actions (10:20)
Additional Content On The Page (5:35)
Blogging - Writing Your Copy
AIDA Copywriting (1:33)
AIDA Attention (7:00)
AIDA Interest (2:10)
AIDA Desire (4:53)
AIDA Action (7:16)
Additional Thoughts For Your Blogging And Article Writing (3:41)
Email Marketing - Building Your Email List
Introduction To Email Marketing (0:30)
Email Marketing - Grasping The Concept (8:39)
Email Marketing Software - Choosing Your Email Marketing Provider (6:05)
Building Your Email Marketing List (7:12)
Different Ways To Get An Email Sign Up (8:42)
Asking For the Email (4:54)
The Magic Of PDFs (9:33)
Email Marketing - Using Your Email List
An Email List Is For Selling Stuff Right (8:49)
Email Marketing Styles (6:38)
Email Marketing - Email Copywriting
Email Writing Styles (8:43)
Newsletter Email Template
Email Spam Traps And Pitfalls (11:08)
Email Marketing - Email Analytics - Automations - Maintenence
Email Analytics What To Measure (11:03)
Email Automation Understanding Its Usage (11:30)
Using Surveys (14:07)
Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search
Introduction To Local SEO Training Section (1:25)
Personalised Search Update - Google Search (1:24)
SEOSM Google Search - Understanding How Google Search Works (10:50)
Local SEO + SEO - Google Search And Your Position In Local Search
SEOSM Local SEO Ranking Factors (6:55)
SEOSM Your Local Ranking Factors - How They Impact Local Search Results (7:11)
SEOSM Domain Authority And Page Authority (3:49)
SEOSM Trust Flow (3:11)
SEOSM Checking Your Local Ranking Scores (3:05)
SEOSM Google Local Search (14:08)
Local SEO + SEO - Google My Business - A Strong Local SEO Factor
SEOSM Google My Business (15:01)
SEOSM Cleaning Up Old Google Listings (5:59)
11 SEOSM Managing Your Google My Business Page (11:08)
SEOSM Creating A Google Review Strategy (8:31)
Google My Business - Support Community
Local SEO + SEO - Building Up Reviews - Including Google Local Reviews
SEOSM Citations - Setting Up A NAP Page (4:19)
SEOSM Managing Your Citations (13:45)
Local SEO + SEO - Backlinks - Understand How They Improve SEO
SEOSM Back Linking - An Introduction (2:55)
SEOSM Checking The Quality Of Your Back Links (3:50)
SEOSM Building Back Links (7:19)
SEOSM Social Media Pages As Back Links (3:11)
Local SEO + SEO - On Site SEO - Improving Your Sites SEO
SEOSM Content Marketing As Part Of Your SEO (3:18)
SEOSM Creating Your Content (11:47)
Local SEO + SEO - Keyword Optimisation For Powerful SEO
SEOSM Understanding Keywords (3:46)
SEOSM Keyword Strategies - How To Use Keywords Effectively (7:10)
SEOSM Inserting Your Keywords On Your Website (9:28)
Local SEO + SEO - Local Business Online Marketing
SEOSM Marketing A Local Business (3:04)
SEOSM Adwords - An Introduction (4:35)
SEOSM Setting Up A Local SEO Marketing Consultancy (11:34)
YouTube Marketing - YouTube Marketing & Video Production Techniques
Introduction To YouTube Marketing (0:58)
Video Styles & Techniques (3:53)
Filming B-Roll For Your Videos (6:19)
Example Of A Video With B Roll (2:37)
Video Production Flow (1:17)
Video Production Planning (7:20)
Video Locations (4:19)
YouTube Marketing - YouTube Channel Setup And SEO
Setting Up Your YouTube Channel (2:20)
Building Your YouTube Landing Page (3:48)
The Importance of Titles (0:36)
YouTube SEO - The Importance of Descriptions (3:06)
YouTube SEO - The Importance of Tags (5:24)
YouTube End Screen Annotations (5:01)
Annotation Cards - An Update (0:57)
YouTube Analytics (2:24)
Publishing And Sharing Your Videos (4:49)
YouTube Marketing - YouTube Video Launch Strategy
Content Without Distribution (9:15)
The Real Secret To A Successful Content Launch (2:24)
174 Eyes On The Prize (9:47)
Audio Production - Mastering Audio Production For Video And Podcasting
Introduction To Audio And Video Production (0:47)
Introduction To Mastering Audio Production (1:02)
Technical Challenges You Will Face (5:56)
Choosing Your Microphone (6:34)
Positioning Your Microphone (3:27)
Reducing Echo (3:58)
Reduce Background Noise (4:45)
The Perfect Studio (3:47)
Additional Equipment (3:58)
Video Production - Mastering Video Lighting And Subject Composition
Introduction To Mastering Video Lighting (1:11)
Camera Choices (10:52)
Light Choices (5:45)
Composition And Presentation (5:47)
Webcam And Smartphone Setup (2:02)
3 Light Setup For DSLR And Camcorder (3:35)
5 Light Setup For DSLR And Camcorder (3:35)
Teleprompter And Reference Monitor (5:05)
Setting An Exposure (3:03)
Video Production - Green Screen Video Production
Introduction To Green Screen Video Production (0:51)
Chroma Keying (4:57)
Lighting A Backdrop (6:17)
XSplit Broadcaster - An Introduction (2:50)
XSplit Settings (5:39)
Building A Presentation (4:09)
Screen Capture (2:42)
Video Production - On Camera Presence - Getting Comfortable On Camera 8 Lectures
Introduction To On Camera Presence (1:40)
Why You Need A Studio (3:58)
Communicating With Warmth (3:11)
Talking To Bob (4:06)
Find Your Natural Self (4:25)
Practice Makes Perfect (3:20)
Take 2 (4:11)
Additional Tips (4:11)
Video Production - Writing A Promotional Script For Your Video
Introduction To Writing A Promotional Script For Your Video (0:58)
Meet Bob (2:40)
AIDA Psychology (1:11)
Attention (1:56)
Interest (3:00)
Desire (3:43)
Action (3:11)
Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition
Introduction To Editing With Adobe Premiere Pro And Adobe Audition (1:01)
Setting Up Your Folder Structure (6:11)
Colour Grading Your Video (11:16)
Audio Correction Techniques (19:06)
Cutting Options In Video Editing (10:51)
Breath And Click Removal (5:24)
Advanced Audio Cleaning (3:11)
Adding Music To Your Video (5:40)
Exporting Your Video (2:57)
Course Summary
Summary For The Course (0:48)
The 80 20 principle
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