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Startups & Innovation: AB Testing Of KPI With Lean Start-UP
Startup, growth, data, and KPI course introduction
Startup, growth, data, and KPI course introduction (2:30)
Customer Development and Lean Startup methodologies for start-ups (5:18)
How I validated my t-shirts (5:16)
KPIs for Start-ups
Defining of KPI and examples of KPI (5:39)
KPI for a dating website start-up (5:47)
Google Analytics introduction to monitor your KPIs
Introduction to Google Analytics (9:19)
CAC (Customer Acquisition Cost) and LTV to make a strong (9:00)
User navigation flow in Google Analytics (9:01)
Quality of the traffic and secondary metrics in Google Analytics (8:30)
Net Promoter score and KPI (6:38)
Start-up customer onboarding
Udemy onboarding example (6:58)
KPI of SERP and conversion
Title Copywriting - theory (5:36)
Examples of improving the headline for a website (4:12)
Four product title examples walk-through to grab attention and boost sales (5:38)
Effective subtitle that reinforces the sales message (3:08)
Subtitle examples (6:20)
More subtitles examples (3:45)
Comparing our work to existing titles/subtitles & your exercise (2:56)
Product description examples (5:56)
Building trust with your credentials
About us to boost sales with trust (2:05)
Examples of good about us pages (5:22)
Certifications (1:29)
Building trust further
Privacy Policy (3:18)
Contact and support page - customer support sales (4:01)
Money back guarantee (1:52)
Discounts and scarcity - your sales weapons to boost sales conversion KPI
How to use discounts to boost sales (5:20)
Fundraising for a start-up
Introduction of fundraising (2:20)
How much money you need to raise (4:24)
List to startup incubators (2:01)
My experience and common entrepreneur mindset when it comes to raising money (5:32)
WORKSHEET: New business expenses and calculating how much you need to raise (3:24)
WORKSHEET: Existing business and calculating how much to raise (2:46)
Fundraising paths worksheet (1:45)
Raising money from loans (3:43)
Raising money grants (2:20)
Raising money from investors (7:48)
Raising money from donations and crowdfunding (7:57)
Net Promoter score and KPI
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