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Start Your Own Online Antiques & Collectibles Business - The Complete Home Business Startup Guide
Introduction
Intro 0.1 Our Beginnings (3:03)
Intro 0.2 The Principles We Teach (0:46)
Intro 0.3 Objectives (0:25)
Intro 0.4 Honesty (1:18)
Intro 0.5 Rewards (2:11)
Module 1 - Developing Niche Expertise 11 Lectures
Module 1.1 The Struggle (1:07)
Module 1.2 Becoming The Expert (0:39)
Module 1.3 Unmarked Items (14:39)
Module 1.4 Knowledge Is In The Books (6:33)
Module 1.5 Handling The Items (2:56)
Module 1.6 Knowing More Than Everyone Else (1:47)
Module 1.7 Spotting The Fakes (3:22)
Module 1.8 Learning The Market Price (3:18)
Module 1.9 Developing One Niche At A Time (4:15)
Module 1.10 Taking A Punt (2:52)
Module 1.11 Summary (0:48)
Module 2 - Places To Buy From
Module 2.1 A Note On Provenance (1:02)
Module 2.2 Auction Houses (2:20)
Module 2.3 Auction Houses With Online Catalogues (2:34)
Module 2.4 Auctions Online Ebay (2:05)
Module 2.5 Car Boots Yard Sales (1:33)
Module 2.6 Antiques Fairs (1:19)
Module 2.7 Direct From The Public (5:53)
Module 2.8 Other Dealers (4:33)
Module 2.9 Negotiations (1:58)
Module 2.10 Conclusion (1:51)
Module 3 - Preparing For The Auction
Module 3.1 Creating An Auction Diary (2:16)
Module 3.2 Creating An Auction List (2:10)
Module 3.3 Pre Sale Visit (2:10)
Module 3.4 Deciding Your Prices (3:27)
Module 3.5 Job Lots (3:00)
Module 3.6 In The Boxes (3:00)
Module 3.7 Conclusion (1:17)
Module 4 - In The Auction Room
Module 4.1 Psychology Of The Auction Room (3:13)
Module 4.2 Learn The Room (4:11)
Module 4.3 The Auctioneers The Boss (5:07)
Module 4.4 The Dealers (5:18)
Module 4.5 The Collectors (1:05)
Module 4.6 Hiding Your Knowledge (2:26)
Module 4.7 Commission Phone Bids (1:58)
Module 4.8 Know When To Fight Another Day (2:47)
Module 4.9 Practical Issues (1:07)
Module 4.10 Conclusion (1:51)
Module 5 - Taking The Treasure Home
Module 5.2 Clean Up (2:34)
Module 5.1 Packing Your Items (1:48)
Module 5.3 Surprises (2:28)
Module 5.4 Stock Numbering (2:40)
Module 5.5 Entering Into Stock (2:58)
Module 5.6 Storage Of Stock (1:42)
Module 5.7 Summary (1:55)
Module 6 - Niche Marketplaces
Module 6.1 Figuring Out The Best Platforms (1:27)
Module 6.2 Finding Your Clients (2:38)
Module 6.3 Communicating Expertise (1:11)
Module 6.4 Creating Community (1:41)
Module 6.5 Places Not To Sell To (0:32)
Module 6.6 Summary (1:04)
Module 7 - Selling Platforms
Module 7.1 Selling On Your Own Website (1:21)
Module 7.2 Choosing A Website Platform (2:06)
Module 7.3 Using Third Party Platforms (1:45)
Module 7.4 Third Party Platforms Examples (0:42)
Module 7.5 Listing On Ebay (3:36)
Module 7.5a Kick-Starting-Sales-On-Ebay (2:50)
Module 7.6 Selling Direct To Collectors (0:40)
Module 7.7 Selling At Fairs (2:06)
Module 7.8 Selling In Antiques Centres (1:55)
Module 7.9 Summary (1:26)
Module 8 - The Listing Process
Module 8.1 Identify Your Item (2:04)
Module 8.2 Listing Systems (1:06)
Module 8.3 Listing Template Word Doc (1:27)
Module 8.4 Writing The Description (6:35)
Module 8.5 Postage Chart (4:39)
Module 8.6 Estimate Postage Costs (2:53)
Module 8.7 Photography Equipment (6:10)
Module 8.8 Studio Area (1:03)
Module 8.9 Camera Choice (4:51)
Module 8.10 Camera Settings (4:27)
Module 8.11 Photograph The Stock (2:32)
Module 8.12 Upload To Platforms (1:16)
Module 8.13 Duration Of Listings (2:48)
Module 8.14 Summary (1:49)
Module 9 - Post Sale
Module 9.1 Postage And Shipping (4:11)
Module 9.2 Communication With Your Client (5:57)
Module 9.3 Communication Tools (2:31)
Module 9.4 Packing (4:53)
Module 9.5 Advertising Material (2:32)
Module 9.6 Postage Collections (2:35)
Module 9.7 Follow Up Communications (0:40)
Module 9.8 Updating Inventory And Accounts (2:22)
Module 9.9 Summary (1:53)
Module 10 - Marketing
Module 10.1 Creating Conversations (1:21)
Module 10.2 Building Relationships (1:02)
Module 10.3 Promoting Your Knowledge (3:22)
Module 10.4 Sharing Socially (1:30)
Module 10.5 SEO For Your Website (4:35)
Module 10.6 Testimonials And Re-shares (1:46)
Module 10.7 Advertising With Adwords (1:15)
Module 10.8 Building A Mailing List (4:18)
Module 10.9 Building A Community Of Collectors (2:46)
Module 10.10 Summary (1:16)
Module 11 - Business Costs
Module 11.1 Website (2:25)
Module 11.2 Postage And Packing (1:48)
Module 11.3 Advertisting (0:28)
Module 11.4 Antique Fairs And Antique Centres (1:48)
Module 11.5 Reference Material (1:07)
Module 11.6 Listing Fee And Transaction Fees (2:42)
Module 11.7 Tax And Vat (4:44)
Module 11.8 Insurance (1:30)
Module 11.9 Financing Your Stock (1:24)
Module 11.10 Deciding Your Stock Levels (1:53)
Module 11.11 Storage Costs (1:56)
Module 11.12 Stock Clearance (1:05)
Module 11.13 Photography Equipment (0:23)
Module 11.14 Choosing An Accountant (0:41)
Module 11.15 Summary (1:45)
Module 12 - Marketing Plan
Module 12.1 Objectives Financial (1:34)
Module 12.2 Objectives Marketing (3:27)
Module 12.3 Content Calendars (3:08)
Module 12.4 Social Engagement (1:42)
Module 12.5 Review Your Marketing (2:53)
Module 12.6 Summary (0:49)
Module 12.2 Objectives Marketing
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