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Running a Web Development Business: The Complete Guide
Introduction
Course Overview (8:33)
First thing to do (0:58)
The Sprintkick story (4:58)
7 reasons to start a web development business (11:21)
How to add development services to an already existing business (5:27)
Who this course is for (7:39)
Section 1 review material
The Essentials
Understanding the development stack (9:15)
How to pick a stack (3:38)
The startup timeline (10:05)
How does this work as a programmer / non programmer? (5:20)
How do development firms typically work? (4:29)
Build yourself or subcontract? (5:22)
In house hiring or out house? (8:27)
Section 2 review material
Planning your strategy
Good - Fast - Cheap (6:23)
Planning for the grind (11:06)
To niche or not to niche (8:46)
Types of subcontractors (9:25)
In country or out of country? (4:44)
Section 3 review material
Setting up your presence
Focus on 80/20 solutions for web presence (4:30)
Looking at other studios (11:27)
Looking at other studios 2 (11:59)
Finding a template on TemplateMonster (18:05)
Finding a template on themeforest (9:45)
Selecting a name (14:08)
Advanced: Upgrading your presence with custom design (6:00)
Section 4 review material
Finding subcontractors
Where to find subcontractors (7:42)
What makes a good long term partner? (3:52)
Intro to Elance (19:34)
Intro to Elance 2 (2:44)
Intro to UpWork (19:40)
Intro to UpWork 2 (5:53)
Intro to Freelancer
Finding freelancers elsewhere (5:40)
Section 5 review material
Building a portfolio
Building portfolios upfront (5:55)
Use these tricks to grow your portfolio faster (4:38)
Thoughts about portfolios
Buying testimonials and case studies with catchafire (7:44)
Section 6 review material
Getting clients
Strategy: Email scrape and blast (11:46)
Strategy: Offer adjacent services to those trying to hire in house (11:48)
Strategy: Discount offers to groups (11:04)
Strategy: Use your affiliations (4:10)
Strategy: Tag your work (5:01)
Strategy: Selling things that require maintenance (3:15)
Strategy: This sucks, let me fix it (4:47)
Strategy: The perpetual discount (4:13)
Strategy: Build something and give it away (6:58)
Strategy: Making tutorials strategy (8:39)
Section 7 review material
Building Proposals
Types of proposals (15:05)
Components of proposals (19:19)
Types of estimates (4:36)
Our technique, in depth costs of everything (7:34)
Going over tools for improving your proposals (17:57)
How much do you customize (7:51)
Ballpark estimates versus exacto
Strategy: Introduce ideas and see if they stick (5:10)
Section 8 review material
Managing Clients
How to keep the right amount of distance
Confidence is key (8:35)
Just enough jargon (8:12)
Sniffing out their budget (12:40)
Speed is important with clients (6:28)
Is the client always right? (7:30)
Don't talk about problems, say what's happening (2:20)
Do you deliver what's good or what the client likes? (5:14)
Section 9 review material
Best Practices
Under promise, over deliver (10:12)
What is agile? Should I use it? (8:12)
Client budgets and what difference they make (4:38)
Web presence clients aren't worth it (5:14)
Price per project, price per hour (8:01)
Should you worry about competition? (4:37)
Hedging your launch date (4:06)
Beautiful design makes beautiful development (5:48)
Running without contracts (6:47)
Red flags for bad clients (10:04)
Rich clients versus successful clients (3:53)
Tell when you're getting fizzled (7:59)
Don't quote off the top of your head
Meeting in person (9:51)
Is there a benefit to delivering early?
Repeat customers are the best (3:38)
Avoid assumers (5:03)
Section 10 review material
Internal management is crucial
Intro to Asana (12:43)
Intro to Asana 2 (10:19)
Making Asana work for you
Section 11 review material
Free documents & resources
Our $4k NDA. Yours free
How to pick a stack
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