Website Marketing

Learn the benefits of a website for your business and the importance of a strategically planned website.

Your website is your first impression and you only have a few seconds to capture attention. Your website is also the hub of your online activity. In this course, you’ll learn the benefits of a website for your business and the importance of a strategically planned website. We will also explore the concepts of information architecture, usability and user experience, and how to design your website for a positive user experience that helps your visitors easily find information and quickly complete the desired actions on your site.

What You’ll Learn:

  • Learn the essentials to building a successful website that converts
  • Learn how to build your information architecture
  • Develop an effective content strategy and design for the best user experience
  • Focus on visual design, including best practices for desktop and mobile
  • Learn how to add custom site features to boost engagement and results

This course is taught by Allison Chaney, Chief Digital Training Officer at Boot Camp Digital.

Video Training: 9 hours


Your Instructor(s)


Boot Camp Digital
Boot Camp Digital

Boot Camp Digital is the global leader in digital marketing training. We provide online training, certifications, live workshops and custom learning experiences to clients around the globe. We grow digital marketing expertise for professionals to transform skills, results and impact.


We offer:

  • Online learning library – most extensive on-demand digital marketing trainings
  • Industry- accredited certifications – available through online or live training
  • Open-enrollment workshops – to accelerate your learning in a live Boot Camp
  • Customized training experiences – to match specific learning and transformation objectives



Digital marketing is still new, and it is constantly evolving, innovating and growing. This creates a skills gap. We close the gap and grow results with practical, relevant, hands-on training.


We’ve transformed countless start-ups and small businesses, as well as companies like Facebook, Google, IBM, P&G, GE, Nike, Harley-Davidson, Verizon, Prudential, NASA, General Mills and more. We’ll work directly with you to meet your specific objectives with a customized, practical and action-oriented program designed for adult learners. We consistently receive 5-STAR reviews because we build engaging, relevant and practical training.


Course Curriculum



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Bonus content! Click to sign up for this free webinar on how to build your digital marketing strategy. When you start with strategy, everything else is easier!

Free Digital Strategy Workshop