Digital Advertising

This program covers the foundations to mastery of digital advertising including how the strategic role and purpose of Search, Social, Video and Display ads.

Digital advertising is one of the most effective ways to reach your target audience. Digital ads can be extremely effective when run correctly. With over 50% of advertising dollars being spent on digital, you can’t afford to not take full advantage of the power of digital advertising. This program covers the foundations to mastery of digital advertising including how the strategic role and purpose of Search, Social, Video and Display ads.

What You’ll Learn:

  • Get familiar with the most popular types of digital ads
  • Learn targeting to get your ads in front of the right people
  • Explore strategies by channel, and creative best practices
  • Discover proper campaigns set-up, ad sets, and ad groups
  • Learn A/B and creative testing to maximize your ROI

Video Training: 4 hours 20 minutes


Your Instructor(s)


Boot Camp Digital
Boot Camp Digital

Boot Camp Digital is the global leader in digital marketing training. We provide online training, certifications, live workshops and custom learning experiences to clients around the globe. We grow digital marketing expertise for professionals to transform skills, results and impact.


We offer:

  • Online learning library – most extensive on-demand digital marketing trainings
  • Industry- accredited certifications – available through online or live training
  • Open-enrollment workshops – to accelerate your learning in a live Boot Camp
  • Customized training experiences – to match specific learning and transformation objectives



Digital marketing is still new, and it is constantly evolving, innovating and growing. This creates a skills gap. We close the gap and grow results with practical, relevant, hands-on training.


We’ve transformed countless start-ups and small businesses, as well as companies like Facebook, Google, IBM, P&G, GE, Nike, Harley-Davidson, Verizon, Prudential, NASA, General Mills and more. We’ll work directly with you to meet your specific objectives with a customized, practical and action-oriented program designed for adult learners. We consistently receive 5-STAR reviews because we build engaging, relevant and practical training.


Course Curriculum


  Digital Advertising 100: Essentials
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  Digital Advertising 200: Strategy
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  Digital Advertising 300: Management
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Would you like to get your digital marketing questions answered live by an expert?

Ready to take the next step in your training?

For continuing education and 1:1 instruction with our expert trainers, get the free 5 day trial and all access pass https://bootcampdigital.com/product/all-access-pass/.