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Digital Advertising
Digital Advertising 100: Essentials
Digital Advertising-Introduction (1:49)
Digital Advertising-Trends in Digital Advertising (8:12)
Digital Advertising-The Benefits of Digital Advertising (11:32)
Digital Advertising-The Challenges of Digital Advertising (7:45)
Digital Advertising-How to Grow Media Impact (4:47)
Digital Advertising-Ad Channel Overview (10:33)
Digital Advertising-Ad Formats (3:07)
Digital Advertising-Steps to Building an Ad Plan (4:35)
Digital Advertising-Strategy- What do You Want (6:35)
Digital Advertising- Target- Who Do You Want (5:34)
Digital Advertising- Overview of Facebook Ads (8:52)
Digital Advertising- Overview of Search Ads (3:29)
Digital Advertising- Overview of Display Ads (5:26)
Digital Advertising- Overview of Video Ads (2:04)
Digital Advertising 200: Strategy
Digital Advertising-Define Your Target Better (2:47)
Digital Advertising-Targeting- Retargeting (3:50)
Digital Advertising-Setting Up A Retargeting Ad (3:11)
Digital Advertising-Targeting- Look-a-Like (4:37)
Digital Advertising-Channel- Where Will You Connect (4:56)
Digital Advertising-How to Choose Your Channel- (10:37)
Digital Advertising-Tips to Maximize Channels (2:58)
Digital Advertising-Format- What Creative Format? (4:51)
Digital Advertising-Creative- Best Practices (5:32)
Digital Advertising-Best Practices Per Channel (3:44)
Digital Advertising-Digital Advertising Case Studies (8:51)
Digital Advertising 300: Management
Digital Advertising-Dynamic Ads (2:29)
Digital Advertising-Creative- Testing (4:09)
Digital Advertising-Testing Creative- A-B vs. Variants (7:57)
Digital Advertising-Creative- Connect the Full Chain (2:53)
Digital Advertising-Buy- How Ads are Bought (5:47)
Digital Advertising-Buy- Bidding (7:31)
Digital Advertising-Auction - Advertising Ecosystem (4:25)
Digital Advertising-Buy- Reach + Frequency (4:06)
Digital Advertising 400: Advanced
Digital Advertising-Media Planning (7:04)
Digital Advertising-Ad Frequency + Creative Refresh (9:33)
Digital Advertising-2 Strategies- Media Plan vs. Greatest Hits (3:43)
Digital Advertising-Ad Setup- Campaign, AdSet, Ad (6:11)
Digital Advertising-Campaign, AdSet, Ad In Action (5:26)
Digital Advertising Optimization_ How to Optimize (18:01)
Digital Advertising-Analysis- Setting KPIs (5:25)
Digital Advertising-Analysis- Measurement (7:49)
Digital Advertising-Advanced Topics- Comparing Across Platforms (2:39)
Digital Advertising-Advanced Topics- Viewability (6:32)
Digital Advertising-Advanced Topics- Ad Fraud (4:40)
Digital Advertising-Advanced Topics- Programmatic (5:42)
Digital Advertising-Introduction
Ad-Channel-Cheat-Sheet.pdf
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Ad-Channel-Cheat-Sheet.pdf
Paid-Digital-Quick-Start-Guide.pdf
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Paid-Digital-Quick-Start-Guide.pdf
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