This course is for those who would like to understand what makes a web or mobile experience engaging and how to design for it in a systematic way. How to make people take action, come back and stick to your application?
This workshop has two parts:
1. During the first part, we explore the key principles of an engaging digital experience.
What do people expect at every touch point with a digital service? How can we meet these expectations in the most effective way? Which engagement and motivational techniques to use?
We will dive deeper into the elements of content, branding, usability best practises, visual design, layout, game mechanics and motivational techniques. Using real examples, we will analyse when and how to use them in the most appropriate way in order to make people to take action, come back, stay and become loyal users of a digital service.
2. The second part is more hands-on. Using a real-life case study, we'll go through the initial phases of the user experience design process. Through 5 hands-on exercises, we will crystallize the product's idea and turn it into a product sketch.
