Adding your services and products

Local Business Marketing With Local SEO And Social Media

Local small business marketing course Introduction

Google My Business and the local 3-pack Google map rankings

Setting up Google My Business (3:51)
Private address (1:28)
Filling out your Google My Business profile (1:45)
Three pack ranking signals (3:28)
Adding your first post to Google My Business (2:23)
Town name in the listing title (1:18)
How to get reviews for your Google listing (1:20)
Adding photos and videos (1:09)
Answering reviews can help rankings and customer engagement (2:56)
Adding your services and products (2:54)
Social media and brand activity impacting your ranking (4:02)
Analytics and what to do if you are not getting the calls (2:06)
Adding attributes to your Google listing (1:58)
Running local 3-pack ads (6:27)
Setting up a local ad from Google My Business dashboard (3:11)
Where ads show up and when (4:41)
Advanced case study of the map ranking signals (4:54)

How to set up your local small business website

Local SEO and website creation introduction (1:02)
How to easily find a domain name for your local small business (4:05)
How to set up your website quickly and professionally (3:42)
15 item checklist for increasing website conversion and visitor engagement (6:24)
Example of a perfect local business website with all high conversion elements (4:23)

First part of SEO: SEO introduction and keyword research

SEO section introduction (4:05)
SEO section overview of what we will cover in this section (9:51)
Local business keyword research example to get many more keywords (3:59)
Short tail keywords vs. long tail keywords (6:28)
Voice SEO - latest trend in SEO and how it impacts keyword research (4:54)
Latest SEO research for top ranking factors - links are extremely important (4:20)

Second part of SEO: On-page SEO

Starting with creating backlinks for SEO (third part of SEO)

Citations to start the process of ranking your site higher on Google search

Off page SEO and link-building

What makes a good backlink for SEO (6:16)
Link-begging introduction. The brute-force approach that will never stop working (5:05)
Getting links from friends and industry contacts (2:33)
How to promote your business on the radio (2:26)
How to rank (almost) any page in Google top 10 (6:18)
HARO for links and publicity (6:48)

Webmaster tools to check search performance and crawling & indexing status

Setting up your Google Search Console, formerly known as Webmaster Tools (2:29)
Creating your sitemap.xml (4:22)
Submitting new URLs and checking for page status and indexing (1:53)
Where your pages are ranking and page/query performance (4:19)
Introduction to Google Analytics (9:19)

Creating your own promotional merchandise that also sells on Amazon and Etsy

Creating your own promotional merchandise that also sells on Amazon and Etsy (5:33)

Full Yelp setup and the model for working with other local directories

Local directory and Yelp section introduction (2:10)
Yelp disclaimer (3:14)
Registering your business on Yelp for business (4:58)
Creating a great listing (7:33)
Review management on Yelp - the way to rank organically on page 1 (8:40)
Finishing up your Yelp listing (3:26)
How to get a lot of free ads (2:07)
Setting up your Yelp ads (4:06)

YouTube for local businesses

Social media marketing for your local small business

Social media marketing overview for your local business (4:45)
New Facebook feature: Now you can sell to local groups (1:09)
How to start using local groups and Facebook marketplace (1:24)
Joining a Facebook marketplace group (1:14)
How to post your products (2:37)
How to edit your listing (0:28)
Selling on your phone with the Facebook app (1:05)
How to post your items from your phone's app (1:42)
Sales results from my posting (2:09)

Twitter marketing

Twitter marketing section introduction (4:33)
Branding your Twitter page like a professional (6:31)
What to do on Twitter on day 1 (7:15)
How to get higher social media post click-throughs by writing better headlines (7:58)
Headline exercise (1:14)
Twitter posting formula (6:07)
Hashtag tutorial and an advanced hashtag marketing strategy (2:46)
Make your own business hashtag (2:15)

Business card marketing & business networking for your local business

Short pitch under 30 seconds (5:23)
Business card marketing, networking, and body language (7:49)
Practical example: Get your business card professionally designed for just $5 (2:21)
Outdoor card dispenser/holder (1:23)

Flyer marketing to help you promote your local small business

How to get referrals

Running local events and workshops to drive sales for your local business

Email marketing and autoresponder

Difference of email autoresponder and email workflow (3:20)
My approach to copywriting (2:27)
Technically setting up the autoresponder in MailChimp (2:25)
First email of the autoresponder that can actually get your leads on a call (9:59)
Second autoresponder email (7:58)
Example of a good autoresponder with Helium 10 (4:11)
Third, fourth, fifth and further emails in your autoresponder (9:54)

Facebook ads and retargeting

Setting up a Facebook business page to run the ads

Finishing the Facebook ad setup and setting up the pixel and retargeting

Creating an ad account in Facebook Business Manager (2:46)
Ad goals and a few strategies (4:28)
Starting to work with Ad Manager and doing initial ad setup (7:25)
Closer look at Facebook ad targeting (13:54)
Ad placements: Automatic vs. Manual (5:33)
How to install Facebook pixel (4:29)
Setting up a pixel event (1:37)
Connecting a new Facebook Pixel to an ad set (4:02)
Creating lookalike audiences from your Facebook Pixel (4:48)
Pixel and retargeting audiences from your website (1:44)
Setting up a retargeting audience and a lookalike audience in a new ad (3:48)
Creative strategy for custom audiences (2:56)