HARO for links and publicity

Local Business Marketing With Local SEO And Social Media

Local small business marketing course Introduction

Watch this first: Let's ease into what are we going to do (3:14)
Google local search result template that will dominate in this course (5:49)

Google My Business and the local 3-pack Google map rankings

Setting up Google My Business (3:51)
Private address (1:28)
Filling out your Google My Business profile (1:45)
Three pack ranking signals (3:28)
Adding your first post to Google My Business (2:23)
Town name in the listing title (1:18)
How to get reviews for your Google listing (1:20)
Adding photos and videos (1:09)
Answering reviews can help rankings and customer engagement (2:56)
Adding your services and products (2:54)
Social media and brand activity impacting your ranking (4:02)
Analytics and what to do if you are not getting the calls (2:06)
Adding attributes to your Google listing (1:58)
Running local 3-pack ads (6:27)
Setting up a local ad from Google My Business dashboard (3:11)
Where ads show up and when (4:41)
Advanced case study of the map ranking signals (4:54)

How to set up your local small business website

Local SEO and website creation introduction (1:02)
How to easily find a domain name for your local small business (4:05)
How to set up your website quickly and professionally (3:42)
15 item checklist for increasing website conversion and visitor engagement (6:24)
Example of a perfect local business website with all high conversion elements (4:23)

First part of SEO: SEO introduction and keyword research

SEO section introduction (4:05)
SEO section overview of what we will cover in this section (9:51)
Local business keyword research example to get many more keywords (3:59)
Short tail keywords vs. long tail keywords (6:28)
Voice SEO - latest trend in SEO and how it impacts keyword research (4:54)
Latest SEO research for top ranking factors - links are extremely important (4:20)

Second part of SEO: On-page SEO

On-page SEO introduction (5:38)
WordPress Yoast plugin (5:47)
Setting the title and description meta tags for your on-page SEO (2:57)

Starting with creating backlinks for SEO (third part of SEO)

How to interlink your website's pages for SEO boost (5:04)
Advanced on-page interlinking strategy to boost your SEO (4:02)

Citations to start the process of ranking your site higher on Google search

Citations and brand mentions (6:13)
Finding industry specific sites to get citations (3:35)

Off page SEO and link-building

What makes a good backlink for SEO (6:16)
Link-begging introduction. The brute-force approach that will never stop working (5:05)
Getting links from friends and industry contacts (2:33)
How to promote your business on the radio (2:26)
How to rank (almost) any page in Google top 10 (6:18)
HARO for links and publicity (6:48)

Webmaster tools to check search performance and crawling & indexing status

Setting up your Google Search Console, formerly known as Webmaster Tools (2:29)
Creating your sitemap.xml (4:22)
Submitting new URLs and checking for page status and indexing (1:53)
Where your pages are ranking and page/query performance (4:19)
Introduction to Google Analytics (9:19)

Creating your own promotional merchandise that also sells on Amazon and Etsy

Creating your own promotional merchandise that also sells on Amazon and Etsy (5:33)

Full Yelp setup and the model for working with other local directories

Local directory and Yelp section introduction (2:10)
Yelp disclaimer (3:14)
Registering your business on Yelp for business (4:58)
Creating a great listing (7:33)
Review management on Yelp - the way to rank organically on page 1 (8:40)
Finishing up your Yelp listing (3:26)
How to get a lot of free ads (2:07)
Setting up your Yelp ads (4:06)

YouTube for local businesses

YouTube for promoting your local business (3:53)
How to get a highly converting video to rank in search results (5:48)

Social media marketing for your local small business

Social media marketing overview for your local business (4:45)
New Facebook feature: Now you can sell to local groups (1:09)
How to start using local groups and Facebook marketplace (1:24)
Joining a Facebook marketplace group (1:14)
How to post your products (2:37)
How to edit your listing (0:28)
Selling on your phone with the Facebook app (1:05)
How to post your items from your phone's app (1:42)
Sales results from my posting (2:09)

Twitter marketing

Twitter marketing section introduction (4:33)
Branding your Twitter page like a professional (6:31)
What to do on Twitter on day 1 (7:15)
How to get higher social media post click-throughs by writing better headlines (7:58)
Headline exercise (1:14)
Twitter posting formula (6:07)
Hashtag tutorial and an advanced hashtag marketing strategy (2:46)
Make your own business hashtag (2:15)

Business card marketing & business networking for your local business

Short pitch under 30 seconds (5:23)
Business card marketing, networking, and body language (7:49)
Practical example: Get your business card professionally designed for just $5 (2:21)
Outdoor card dispenser/holder (1:23)

Flyer marketing to help you promote your local small business

Flier marketing overview (1:23)

How to get referrals

How to create a referral network with other businesses (5:24)
Net promoter score and the quality of your work (6:38)

Running local events and workshops to drive sales for your local business

Events for small local service or business marketing (7:09)

Email marketing and autoresponder

Difference of email autoresponder and email workflow (3:20)
My approach to copywriting (2:27)
Technically setting up the autoresponder in MailChimp (2:25)
First email of the autoresponder that can actually get your leads on a call (9:59)
Second autoresponder email (7:58)
Example of a good autoresponder with Helium 10 (4:11)
Third, fourth, fifth and further emails in your autoresponder (9:54)

Facebook ads and retargeting

Facebook ads section introduction (4:57)
What is the Facebook Business Manager and why you should use it (3:16)
Setting up our Facebook Business Manager account (1:48)
Adding a page to our Facebook Business Manager account (2:01)

Setting up a Facebook business page to run the ads

Beginning to work with the business pages in Facebook's Business Manager (3:05)
Page banner size (2:04)
Setting the brand image (0:56)
Facebook page call to action button and about section (4:05)

Finishing the Facebook ad setup and setting up the pixel and retargeting

Creating an ad account in Facebook Business Manager (2:46)
Ad goals and a few strategies (4:28)
Starting to work with Ad Manager and doing initial ad setup (7:25)
Closer look at Facebook ad targeting (13:54)
Ad placements: Automatic vs. Manual (5:33)
How to install Facebook pixel (4:29)
Setting up a pixel event (1:37)
Connecting a new Facebook Pixel to an ad set (4:02)
Creating lookalike audiences from your Facebook Pixel (4:48)
Pixel and retargeting audiences from your website (1:44)
Setting up a retargeting audience and a lookalike audience in a new ad (3:48)
Creative strategy for custom audiences (2:56)

HARO for links and publicity

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